Priscila Lena Farias / Anna Calvera Marcos da Costa ... - Blucher

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Designing ‘The House of Man’ Books on Architecture: 77-79. Originally published as ‘Programma: Domus, la casa dell’uomo,’ Domus (January 1946). About the author(s) Jonathan Mekinda is an Assistant Professor in the Department of Art History and the School of Art and Design at the University of Illinois at Chicago. He received his Ph.D. in the History of Art from the University of Pennsylvania, where his work was supported by the Samuel H. Kress Foundation, and has written for journals such as Design and Culture, Design Issues, and the Journal of Design History. His current research investigates architecture and design in Italy between 1930 and 1960, with a particular focus on the Neorealist culture of the postwar period. Design Frontiers: Territiories, Concepts, Technologies 170
‘Swedish Modern’ meets international high politics: the 1959 New Delhi embassy and Ambassador Alva Myrdal HAGSTRÖMER, Denise / PhD (RCA) / Visiting Senior Tutor / Uppsala University / Sweden Identity / History / Diplomacy / Gender This paper contests the prevailing narrow conceptions of Swedish modernity and received notions of the homogenous and stereotypical image of Swedish Modernism and posits an inflected historicist-traditionalist form of Swedish Modern. By revealing alternative histories, my study provides a new perspective on Swedish ‘welfare nationalism’. Using primary sources, my investigative strategy is also underpinned by a broad multi-disciplinary range of recent Scandinavian research on nationalism, nation-building and nation-formation. 1. Introduction Using the New Delhi embassy as a focus, my study investigates the design culture and material framework of the official projection of Sweden internationally. 1 Current knowledge of Swedish embassies is very superficial, despite an ongoing reassessment of Sweden’s national design legacy. Using primary sources and a broad multi-disciplinary range of recent Scandinavian research on nationalism and nation-building to examine both the embassy exterior and interior, this paper will argue that, despite the fact that the approach adopted was in essence experimental, and materialised the very zenith of High Modernism and Swedish Folkhem modernity, a set of quite different and contrasting identities was also nonetheless expressed and materialised. The New Delhi embassy case is remarkable for the fact that Alva Myrdal was the first incumbent (posted to New Delhi from 1957 to 1962): she was an iconic pioneering social democratic debater, writer and reformer of social politics, housing and women’s rights, and widely regarded as one of the founders of the Swedish welfare state. She was also Sweden’s first female ambassador, and the first female diplomat to serve in India. Prior to New Delhi, she was director of UNESCO’s Social Science section in Paris. Swedish embassies and residences have been the responsibility of the Swedish National Property Board since 1949, and before that, the Foreign Ministry. The Swedish government itself has only been actively engaged in renting or building property abroad since the 1900s. Previously, ambassadors were expected to make their own arrangements using their own funds. 2. The residence exterior: adapting to local climate The 40,000 square metres acquired by Sweden was part of the 1 Hagströmer (2011). new diplomatic enclave at Chana Kyapuri (named after an Indian diplomat), 364 acres (147 hectares) designated by Prime Minister Nehru as part of a southward extension of Edwin Lutyens’ original city plan (1914). Jöran Curman (who had worked on other National Property Board projects) was consultant architect, but delegated most of the work to his former contemporary at the Royal Institute of Technology, Sune Lindström (according to Lindströms widow, Malene Bjørn 2 ). No competition was held, and Myrdal was not involved, it seems, in the selection process. Before completing his architecture degree in 1931, Lindström studied under Gropius and Meyer at the Bauhaus, Dessau in 1928. 3 Curman and Lindström wrote that the basis of architectural composition, in this case, was to an unusually large extent ‘climate, construction techniques, and the general function of the buildings in its widest sense’. 4 Measures to exclude direct sun included siting all buildings towards the south, with east and west facades protected by vegetation. Furthermore, ‘the single floor solution’ 5 was chosen in order to benefit from the coolness the earth provided, giving an even temperature within the buildings. Lawns were planted in front of the southfacing facades to reduce reflected glare, with the additional benefit when irrigated of cooling through evaporation. A further reason for choosing the ‘single floor solution’ was a need to avoid complex construction techniques as ‘the local culture of building was primitive and lacked precision…there were no sawmills and few manufacturers of building materials’. 6 This is apparent in archive photographs showing, for instance, vast numbers of hand made sun-dried bricks being made by the many itinerant bricklayers from Rajastan who camped on site with their families. 7 The entrance opens onto a courtyard, with the wing-roofed State Reception building opposite linked by covered walkway to the Chancery and Ambassador’s Residence to the right and left respectively. The State Reception Building’s wing-roof is the only exception to a universal low-rise bungalow style with colonnaded arcades. The architects describe the compound as being in three parts: the official buildings, embassy staff and domestic staff accommodation, including chauffeurs, gardeners and technicians, for 80-100 people including their families. 2 Interview, Malene Björn, 1st February 2008. 3 Jöran Curman and Sune Lindström, Arkitektur no.1, 1961, p 13. . The local architect was a Mr.Kothari of Master, Sathe and Kothari, a New Delhi practice. 4 Ibid. 5 Ibid. 6 Ibid 7 National Board of Public Building archive, National archives. Design Frontiers: Territiories, Concepts, Technologies / Proceedings of the 8th Conference of the International Committee for Design History & Design Studies - ICDHS 2012 / São Paulo, Brazil / © 2012 Blucher / ISBN 978-85-212-0692-7
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Priscila Lena Farias / Anna Calvera
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Design Frontiers: Territories, Conc
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The following chapter contains 28 p
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68 The Information Department at th
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179 Political Toys: Perón’s gift
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285 Design promotion in Belgium in
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396 Graphic innovations implemented
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502 The graphic translation by the
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612 About the editors / 613 About I
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Art, symbolism and power in Moche S
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JORDÁN, Régulo Franco Figure 5. H
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JORDÁN, Régulo Franco Figure 14.
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Pioneers of Brazilian Design CUNHA
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CUNHA LIMA, Guilherme Janeiro. In t
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Traditions, archaeologies and genea
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Traditions, archaeologies and genea
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History of design education Haruhik
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Academies of Art and schools of Des
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Academies of Art and schools of Des
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A fruitless misunderstanding: the h
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Japanese industrial design concepts
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AMAGAI, Yoshinori design new Japane
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Best Maugard, Elena Izcue and Theod
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BARBOSA, Ana Mae Figure 2. Surface
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BARBOSA, Ana Mae lic education. Mas
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Design history: from service subjec
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Design history: from service subjec
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Pevsner on Design education: meetin
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Pevsner on Design education: meetin
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Antipodean Design Science: applied
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WAITE, Noel nificant sea-change in
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Bauhaus pedagogy and digital design
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ANAY, Hakan / ÖZTEN, Ülkü concep
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ANAY, Hakan / ÖZTEN, Ülkü Ülkü
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The Information Department at the U
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The Information Department at the U
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Search for meaning: a study on the
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CAMARGO, Iara Pierro de / VELLOSO,
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CAMARGO, Iara Pierro de / VELLOSO,
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(not)Solving (non)problems: Design
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(not)Solving (non)problems: Design
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The role of typeface categorization
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A sparkle in people’s eyes PACHEC
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PACHECO, Heliana Soneghet / TOLEDO,
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Past, present and future of designe
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LIMA, Ana Gabriela Godinho / STEFAN
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John Ross’ pioneering role and co
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RYU, Hyun-guk The author(s) of this
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RYU, Hyun-guk The author(s) of this
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Teaching arts and crafts or the tec
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Teaching arts and crafts or the tec
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Design in Brazil: which revolution?
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NOBRE, Ana Luiza Nations Economic C
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The historical trajectory of the pi
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The historical trajectory of the pi
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Educational practice discourse on t
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OLIVEIRA, Izabel Maria de / COUTO,
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SKJERVEN, Astrid of the UK protecto
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Mapping and analysis possibilities
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PEREIRA, Fabiano Encourage recognit
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PEREIRA, Fabiano Figure 8. Filezim
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Graphic narratives of the domestic
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SOLóRZANO, Augusto / CORREA-ORTIZ,
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SOLóRZANO, Augusto / CORREA-ORTIZ,
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Place branding: graphic design’s
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CARDOSO, Helder / PERASSI, Richard
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CARDOSO, Helder / PERASSI, Richard
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Public information: Design, visibil
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Here we don’t speak, here we whis
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MATOS, Sónia interactive phenomena
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MATOS, Sónia Noë, A. 2004. Experi
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Modernity boundaries in the process
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Modernity boundaries in the process
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Packaging design in Portugal during
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Packaging design in Portugal during
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Ocuppy Design: São Paulo and New Y
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Ocuppy Design: São Paulo and New Y
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A practical experience on acting lo
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A practical experience on acting lo
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The doctrines of Good Taste BÁRTOL
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BÁRTOLO, Carlos the designed purpo
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BÁRTOLO, Carlos Rivero, Á. 2010.
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Between art and Industry The Factor
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Between art and Industry file of th
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Transforming territories and forgin
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Transforming territories and forgin
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The Belgian participation in the Mi
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Furnishing the street HERRING, Elli
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HERRING, Ellie 1963 onwards. There
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Design promotion in Belgium in the
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SERULUS, Katarina More concretely,
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SERULUS, Katarina 1954-1958. Brusse
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Carmen Miranda, Marca Brasil (Brazi
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Carmen Miranda, Marca Brasil (Brazi
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Sweden designed by Ikea ally clear,
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Sweden designed by Ikea ducers of h
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Opportunities and challenges for th
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Opportunities and challenges for th
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Design as strategy to improve woode
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NUNES, Viviane / ZURLO, Francesco P
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The Italian public system supportin
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MORTATI, Marzia / SIMONELLI, Giulia
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MORTATI, Marzia / SIMONELLI, Giulia
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Contributions of design: a tool to
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Techniques and technologies Paul At
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A survey on low-income housing rese
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A survey on low-income housing rese
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Design of elastic form with paramet
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LARA, Arthur H. / MAGRI, Paulo H. G
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LARA, Arthur H. / MAGRI, Paulo H. G
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Digital personal fabrication: socia
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Living system design Studio: from d
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PAIO, Alexandra / OLIVEIRA, Maria J
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PAIO, Alexandra / OLIVEIRA, Maria J
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The evolving terrain of the book: A
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The evolving terrain of the book: A
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Joining Up: evaluating technologica
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Joining Up: evaluating technologica
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Making Space: the future places, to
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Making Space: the future places, to
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Designing through the loop: program
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SILVA-JETTER, Jorge The following e
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SILVA-JETTER, Jorge importance to n
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Sewn or Simulated: transformational
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Sewn or Simulated: transformational
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The use of ceramics within the sign
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FERRAZ, Nicoli / ALVAREZ, Cristina
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FERRAZ, Nicoli / ALVAREZ, Cristina
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History, Design and technology in t
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History, Design and technology in t
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Design for glass: a study of the hi
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Design for glass: a study of the hi
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How to supply designers effectively
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ZITKUS, Emilene / LANGDON, Patrick
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ZITKUS, Emilene / LANGDON, Patrick
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Online platforms for the co-Design
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Online platforms for the co-Design
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Relationships between Neuroscience
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Relationships between Neuroscience
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The voices of the users: how techno
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ESSI, Kuure / LINDSTRÖM, Antti tec
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ESSI, Kuure / LINDSTRÖM, Antti Enc
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Graphic innovations implemented in
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Graphic innovations implemented in
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Firebird: Alex Steinweiss’ 78rpm
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Firebird: Alex Steinweiss’ 78rpm
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The presence of the autotype techni
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Dutch maps of Pernambuco from the s
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Dutch maps of Pernambuco from the s
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Co-ordinated design policy and the
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PRESTON, David Henrion and Parkin
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From ‘Do it yourself’ to ‘Ope
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MALDINI, Irene the stages of creati
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Contributions of improvisation tech
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MASSARA, Bruno Based on a deleuzian
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Human development design centered:
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FLORES MAGóN Y JIMÉNEZ, Héctor /
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FLORES MAGóN Y JIMÉNEZ, Héctor /
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Identity across boundaries. A study
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Identity across boundaries. A study
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Digital clothing manufacture: digit
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Digital clothing manufacture: digit
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How to go from the file to the fact
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BARBOSA, Wilson / CELANI, Gabriela
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Space, information and cosmology in
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BOECHAT, Marina Pantoja tween ‘ph
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The new imperialism: the internatio
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Frontiers of looking past: a Nietzs
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Frontiers of looking past: a Nietzs
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Design, histories, empires and peri
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Design, histories, empires and peri
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Mythification of national discourse
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Mythification of National Discourse
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Mythification of National Discourse
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Towards a digital batavia: resonanc
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Towards a Digital Batavia: Resonanc
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Questionable translatability: theco
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Questionable translatability: theco
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Eastern craft in Orientalism and Mo
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Eastern craft in Orientalism and Mo
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Mapping Cup & Saucer Design in the
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Mapping Cup & Saucer Design in the
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Mappin tells the history of graphic
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“Go you too to Amazonia”: analy
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“Go you too to Amazonia”: analy
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Organic Design, MoMA 1940: the brea
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Organic Design, MoMA 1940: the brea
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Modern design meets Latin America:
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Modern design meets Latin America:
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Lina Bo Bardi and Aloisio Magalhãe
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Lina Bo Bardi and Aloisio Magalhãe
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The graphic translation by the desi
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The Graphic Translation by the Desi
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The design of Manoel Bandeira: a hi
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The design of Manoel Bandeira: a hi
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Open strand Victor Margolin / Chair
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Brazilian Graphic Design in the ‘
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Brazilian Graphic Design in the ‘
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The Design of book bovers in Brazil
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The Design of book bovers in Brazil
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The design of Fred Jordan With his
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The design of Fred Jordan Figure 2.
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Domestic technologies and moderniza
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Domestic technologies and moderniza
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la escuela de Artes y Oficios de sa
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CAsTillO, eduardo The author(s) of
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Itineraries for a Design Culture in
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FARKAS, Mónica / STERLA, Mauricio
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Sertanejo Art Deco: an inspiration
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SOUZA, José Marconi B. de / ROSSI,
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SOUZA, José Marconi B. de / ROSSI,
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Souza, José Marconi B. de / Rossi,
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Architectural lettering: from infor
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Architectural lettering: from infor
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A dialogue between art and city thr
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HANNS, Daniela Kutschat / DE MARCHI
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Vernacular design: a discussion on
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Vernacular design: A discussion on
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Italian Radicals and Dutch conceptu
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Italian Radicals and Dutch Conceptu
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Italian Radicals and Dutch Conceptu
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Art criticism and the semantic cons
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Art criticism and the semantic cons
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Interieur Kortrijk, an edu-commerci
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Interieur Kortrijk, an edu-commerci
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The story of convertible Sofa-Bed:
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MERZALI CELIKOGLU, Ozge / ER, Alpay
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MERZALI CELIKOGLU, Ozge / ER, Alpay
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Vapourware and the agency of ideas
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Vapourware and the Agency of Ideas
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Pre-Columbian Asceticism: the Tuza-
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Pre-Columbian Asceticism. The Tuza-
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The collection of textbooks “Tape
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RAMIL, Chris standards for the layo
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“Their pen draws everything, as i
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Diniz, Kollontai The author(s) of t
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Diniz, Kollontai The author(s) of t
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Cruzeiro Novo Project: Design and t
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Cruzeiro Novo Project: Design and t
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Design for a sustainable culture Fi
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Design for a sustainable culture th
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Design for a sustainable culture al
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Design and biodiversity: the produc
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Design and biodiversity: the produc
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Lightness and beauty in furniture d
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Lightness and beauty in furniture d
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About ICDHS / The International Com
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Emmanuel Ruffo / Institute for Arch
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