Priscila Lena Farias / Anna Calvera Marcos da Costa ... - Blucher

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Design and the street Figure 3. Poster 1 and poster 2 of seven, and frame of the documentary video “7” [Seven]. The characteristics of its regular frequency and the deliberate dissonance between the medium and the message eventually created a kind of pact with the spectator. In all posters of the series, the printing in silkscreen consists of one single paint color. The use of this technique and limited graphic resources integrate the very concept of the project, contributing to the desired aspects of its ephemeral feature and production agility, corroborated by the industrial and commercial size of the 2B sheets of paper, measuring 66 x 96cm, that prescind cutting and finishing. As an example, the first poster exhibits a culinary recipe, white type on red paper, reference to a known historical fact: during the military dictatorship in Brazil, when newspaper articles were censored, the editors published recipes instead to occupy the space, on an ingenious way of telling their readers that something important had been prohibited 8 . Here, the “Economic fruit cake” recipe was selected for its dubious meaning. On the second poster, printed in black paint on white paper, a very enlarged photographic face which image boundaries exceed the limits of the field, in open and big screen dots, may suggest technical restraint. This face, graphically turned unrecognizable and anonymous, is differently perceived when the observer is at 30 centimeters or at one meter or at ten meters distant. However, this is a trick that hides a paradox, because it is not there, on a gestalt approach, that lays the designer control over the reception of the message. In this poster, another physical dimension is added: a muzzle made of black paper is fixed with adhesive tape over the correspondent area of the mouth (fig. 3). At the end of this poster cycle, all paper stripes had been removed. September 11th 2001 had happened exactly one week before. To this, followed five more series. 8 In 1970, the artist Cildo Meireles used the classified advertisements newspaper pages to produce some works of his “Inserções em circuitos ideológicos” [“Insertions in ideological circuits”] series. 5. Conclusion These three works have in common the final goal of inciting in the citizen the role of observer, stimulating the looking at his city, heightening his attention, enhancing his experience, refining his senses, constituting a critical audience. In conclusion, “Design and the street”, by these case studies, considers fomenting and increasing the debate on the outlooking of relevant design’s functions, notedly in its relationship and insertion in the environment, and the transformation of the contact surfaces and friction of Design with Art and Architecture. References Argan, G. C. 1992. História da arte como história da cidade. São Paulo: Martins Fontes. ––––––. 2004. Projeto e Destino. São Paulo: Ática. Bachelard, G. 1989. A poética do espaço. São Paulo: Martins Fontes. BARBOZA, R. V. 2011. 2011, Praça Mauá. Undergraduate thesis. Rio de Janeiro: ESDI/ UERJ. Benjamin, W. 1987. Rua de mão única. São Paulo: Brasiliense. Coleção Obras escolhidas, volume 2. ––––––. 1989. Charles Baudelaire: um lírico no auge do capitalismo. São Paulo: Brasiliense. Coleção Obras escolhidas, volume 3. Calvino, I. 1997. As cidades invisíveis. São Paulo: Companhia das Letras. Eagleton, T. 2003. A ideia de cultura. São Paulo: Editora Unesp. Gonçalves, J. R. S. 2007. “Autenticidade, memória e ideologias: o problema dos patrimônios culturais”. In: Antropologia dos objetos: coleções, museus e patrimônios. Rio de Janeiro. Coleção Museu, memória e cidadania. ––––––. 2007. “Os museus e a cidade”. In: Antropologia dos objetos: coleções, museus e patrimônios. Rio de Janeiro. Coleção Museu, memória e cidadania. Design Frontiers: Territiories, Concepts, Technologies 208
GEIGER, Noni Latour, B. 2008. “A Cautious Prometheus? A few steps toward a Philosophy of Design (with Special Attention to Peter Sloterdijk)”. In: Networks of Design, Design History Society. Lynch, K. 1997. A imagem da cidade. São Paulo: Martins Fontes. Mumford, L. 1998. A cidade na história: suas origens transformações e perspectiva. São Paulo: Martins Fontes, 4ª edição. Oliveira, C. 2011. Muro cotidiano. Undergraduate thesis. Rio de Janeiro: ESDI/ UERJ. Schneider, G. 2001. 7 [sete]. Undergraduate thesis. Rio de Janeiro: ESDI/ UERJ. Simmel, G. 1976. “A metrópole e a vida mental”. In: Octavio Velho (org.). O fenômeno urbano. Rio de Janeiro: Zahar, 3a edição. Virilio, P. 1993. O espaço crítico e as perspectivas do tempo real. Rio de Janeiro: Editora 34. About the author(s) Noni Geiger is an Adjunct Professor at the Department of Visual Design, ESDI - UERJ. She is also a designer and owner of Mameluco Design, in Rio de Janeiro. Her main interests of research are design boundaries, dynamic imagery and narrative structure issues. Design Frontiers: Territiories, Concepts, Technologies 209
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Priscila Lena Farias / Anna Calvera
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Design Frontiers: Territories, Conc
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The following chapter contains 28 p
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68 The Information Department at th
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179 Political Toys: Perón’s gift
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285 Design promotion in Belgium in
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396 Graphic innovations implemented
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502 The graphic translation by the
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612 About the editors / 613 About I
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Art, symbolism and power in Moche S
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JORDÁN, Régulo Franco Figure 5. H
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JORDÁN, Régulo Franco Figure 14.
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Pioneers of Brazilian Design CUNHA
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CUNHA LIMA, Guilherme Janeiro. In t
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Traditions, archaeologies and genea
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Traditions, archaeologies and genea
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History of design education Haruhik
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Academies of Art and schools of Des
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Academies of Art and schools of Des
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A fruitless misunderstanding: the h
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Japanese industrial design concepts
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AMAGAI, Yoshinori design new Japane
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Best Maugard, Elena Izcue and Theod
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BARBOSA, Ana Mae Figure 2. Surface
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BARBOSA, Ana Mae lic education. Mas
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Design history: from service subjec
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Design history: from service subjec
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Pevsner on Design education: meetin
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Pevsner on Design education: meetin
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Antipodean Design Science: applied
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WAITE, Noel nificant sea-change in
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Bauhaus pedagogy and digital design
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ANAY, Hakan / ÖZTEN, Ülkü concep
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ANAY, Hakan / ÖZTEN, Ülkü Ülkü
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The Information Department at the U
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The Information Department at the U
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Search for meaning: a study on the
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CAMARGO, Iara Pierro de / VELLOSO,
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CAMARGO, Iara Pierro de / VELLOSO,
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(not)Solving (non)problems: Design
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(not)Solving (non)problems: Design
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The role of typeface categorization
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A sparkle in people’s eyes PACHEC
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PACHECO, Heliana Soneghet / TOLEDO,
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Past, present and future of designe
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LIMA, Ana Gabriela Godinho / STEFAN
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John Ross’ pioneering role and co
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RYU, Hyun-guk The author(s) of this
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RYU, Hyun-guk The author(s) of this
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Teaching arts and crafts or the tec
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Teaching arts and crafts or the tec
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Design in Brazil: which revolution?
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NOBRE, Ana Luiza Nations Economic C
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The historical trajectory of the pi
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The historical trajectory of the pi
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Educational practice discourse on t
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OLIVEIRA, Izabel Maria de / COUTO,
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Identities and territories Oscar Sa
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The island of Italian Design? Some
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The island of Italian Design? Some
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Design without borders: the nomadic
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BARBOSA, Lara Leite be made with in
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BARBOSA, Lara Leite goods. A better
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Redesigning Turkish cult objects: f
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Redesigning turkish cult objects: f
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Incubation in isolation: how distan
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SMYTHE, Michael Figure 3. from left
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SMYTHE, Michael Figure 7. from left
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SMYTHE, Michael Figure 11. from lef
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Design Promises: the case study of
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BOONLAOR, Nanthana / CHUENRUDEEMOL,
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BOONLAOR, Nanthana / CHUENRUDEEMOL,
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Who’s who in brazilian design? No
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SOUZA LEITE, João de vironments. 4
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Territories of practice: convergenc
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TEASLEY, Sarah The author(s) of thi
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Page 159 and 160: Paradise identity, between projecti
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Page 163 and 164: Politics of fragility in Catalonia:
Page 165 and 166: MITRANI, Alex whether on a table to
Page 167 and 168: Designing ‘The House of Man’: F
Page 169 and 170: MEKINDA, Jonathan solini’s regime
Page 171 and 172: ‘Swedish Modern’ meets internat
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Page 175 and 176: Imported design ideas and its sprea
Page 177 and 178: CORTÉS, Dannae / CRUZ, Aura / GALL
Page 179 and 180: Political Toys: Perón’s gifts fo
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Page 185 and 186: YOSHIMURA, Noriko cles were adopted
Page 187 and 188: Lira Popular, chilean broadsheets f
Page 189 and 190: MALACCHINI, Simoné pages had been
Page 191 and 192: MALACCHINI, Simoné Acknowledgment
Page 193 and 194: The signature of Portuguese posters
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Page 197 and 198: From the improvisation to the solut
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Page 201 and 202: Design of dissent: the multimodal d
Page 203 and 204: Figure 6/7/8/9. Glaser: 1997, Olive
Page 205 and 206: Design and the street GEIGER, Noni
Page 207: GEIGER, Noni Figure 2. Some spreads
Page 211 and 212: Designing new tattoos technology. T
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Page 215 and 216: Outside looking in: foreign percept
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Page 219 and 220: Corporate identity in a global mark
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Page 223 and 224: Mapping and analysis possibilities
Page 225 and 226: PEREIRA, Fabiano Encourage recognit
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Page 229 and 230: Graphic narratives of the domestic
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Page 235 and 236: Place branding: graphic design’s
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Page 241 and 242: Public information: Design, visibil
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Page 245 and 246: MATOS, Sónia interactive phenomena
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Page 249 and 250: Modernity boundaries in the process
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Page 253 and 254: Packaging design in Portugal during
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Ocuppy Design: São Paulo and New Y
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A practical experience on acting lo
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A practical experience on acting lo
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The doctrines of Good Taste BÁRTOL
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BÁRTOLO, Carlos the designed purpo
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BÁRTOLO, Carlos Rivero, Á. 2010.
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Between art and Industry The Factor
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Between art and Industry file of th
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Transforming territories and forgin
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Transforming territories and forgin
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The Belgian participation in the Mi
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Furnishing the street HERRING, Elli
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HERRING, Ellie 1963 onwards. There
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Design promotion in Belgium in the
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SERULUS, Katarina More concretely,
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SERULUS, Katarina 1954-1958. Brusse
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Carmen Miranda, Marca Brasil (Brazi
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Carmen Miranda, Marca Brasil (Brazi
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Sweden designed by Ikea ally clear,
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Sweden designed by Ikea ducers of h
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Opportunities and challenges for th
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Opportunities and challenges for th
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Design as strategy to improve woode
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NUNES, Viviane / ZURLO, Francesco P
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The Italian public system supportin
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MORTATI, Marzia / SIMONELLI, Giulia
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MORTATI, Marzia / SIMONELLI, Giulia
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Contributions of design: a tool to
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Techniques and technologies Paul At
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A survey on low-income housing rese
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A survey on low-income housing rese
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Design of elastic form with paramet
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LARA, Arthur H. / MAGRI, Paulo H. G
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LARA, Arthur H. / MAGRI, Paulo H. G
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Digital personal fabrication: socia
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Living system design Studio: from d
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PAIO, Alexandra / OLIVEIRA, Maria J
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PAIO, Alexandra / OLIVEIRA, Maria J
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The evolving terrain of the book: A
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The evolving terrain of the book: A
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Joining Up: evaluating technologica
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Joining Up: evaluating technologica
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Making Space: the future places, to
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Making Space: the future places, to
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Designing through the loop: program
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SILVA-JETTER, Jorge The following e
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SILVA-JETTER, Jorge importance to n
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Sewn or Simulated: transformational
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Sewn or Simulated: transformational
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The use of ceramics within the sign
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FERRAZ, Nicoli / ALVAREZ, Cristina
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FERRAZ, Nicoli / ALVAREZ, Cristina
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History, Design and technology in t
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History, Design and technology in t
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Design for glass: a study of the hi
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Design for glass: a study of the hi
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How to supply designers effectively
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ZITKUS, Emilene / LANGDON, Patrick
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ZITKUS, Emilene / LANGDON, Patrick
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Online platforms for the co-Design
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Online platforms for the co-Design
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Relationships between Neuroscience
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Relationships between Neuroscience
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The voices of the users: how techno
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ESSI, Kuure / LINDSTRÖM, Antti tec
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ESSI, Kuure / LINDSTRÖM, Antti Enc
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Graphic innovations implemented in
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Graphic innovations implemented in
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Firebird: Alex Steinweiss’ 78rpm
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Firebird: Alex Steinweiss’ 78rpm
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The presence of the autotype techni
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Dutch maps of Pernambuco from the s
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Dutch maps of Pernambuco from the s
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Co-ordinated design policy and the
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PRESTON, David Henrion and Parkin
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From ‘Do it yourself’ to ‘Ope
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MALDINI, Irene the stages of creati
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Contributions of improvisation tech
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MASSARA, Bruno Based on a deleuzian
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Human development design centered:
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FLORES MAGóN Y JIMÉNEZ, Héctor /
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FLORES MAGóN Y JIMÉNEZ, Héctor /
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Identity across boundaries. A study
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Identity across boundaries. A study
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Digital clothing manufacture: digit
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Digital clothing manufacture: digit
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How to go from the file to the fact
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BARBOSA, Wilson / CELANI, Gabriela
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Space, information and cosmology in
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BOECHAT, Marina Pantoja tween ‘ph
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The new imperialism: the internatio
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Frontiers of looking past: a Nietzs
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Frontiers of looking past: a Nietzs
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Design, histories, empires and peri
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Design, histories, empires and peri
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Mythification of national discourse
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Mythification of National Discourse
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Mythification of National Discourse
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Towards a digital batavia: resonanc
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Towards a Digital Batavia: Resonanc
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Questionable translatability: theco
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Questionable translatability: theco
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Eastern craft in Orientalism and Mo
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Eastern craft in Orientalism and Mo
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Mapping Cup & Saucer Design in the
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Mapping Cup & Saucer Design in the
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Mappin tells the history of graphic
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“Go you too to Amazonia”: analy
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“Go you too to Amazonia”: analy
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Organic Design, MoMA 1940: the brea
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Organic Design, MoMA 1940: the brea
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Modern design meets Latin America:
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Modern design meets Latin America:
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Lina Bo Bardi and Aloisio Magalhãe
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Lina Bo Bardi and Aloisio Magalhãe
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The graphic translation by the desi
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The Graphic Translation by the Desi
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The design of Manoel Bandeira: a hi
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The design of Manoel Bandeira: a hi
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Open strand Victor Margolin / Chair
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Brazilian Graphic Design in the ‘
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Brazilian Graphic Design in the ‘
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The Design of book bovers in Brazil
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The Design of book bovers in Brazil
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The design of Fred Jordan With his
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The design of Fred Jordan Figure 2.
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Domestic technologies and moderniza
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Domestic technologies and moderniza
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la escuela de Artes y Oficios de sa
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CAsTillO, eduardo The author(s) of
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Itineraries for a Design Culture in
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FARKAS, Mónica / STERLA, Mauricio
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Sertanejo Art Deco: an inspiration
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SOUZA, José Marconi B. de / ROSSI,
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SOUZA, José Marconi B. de / ROSSI,
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Souza, José Marconi B. de / Rossi,
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Architectural lettering: from infor
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Architectural lettering: from infor
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A dialogue between art and city thr
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HANNS, Daniela Kutschat / DE MARCHI
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Vernacular design: a discussion on
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Vernacular design: A discussion on
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Italian Radicals and Dutch conceptu
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Italian Radicals and Dutch Conceptu
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Italian Radicals and Dutch Conceptu
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Art criticism and the semantic cons
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Art criticism and the semantic cons
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Interieur Kortrijk, an edu-commerci
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Interieur Kortrijk, an edu-commerci
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The story of convertible Sofa-Bed:
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MERZALI CELIKOGLU, Ozge / ER, Alpay
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MERZALI CELIKOGLU, Ozge / ER, Alpay
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Vapourware and the agency of ideas
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Vapourware and the Agency of Ideas
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Pre-Columbian Asceticism: the Tuza-
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Pre-Columbian Asceticism. The Tuza-
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The collection of textbooks “Tape
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RAMIL, Chris standards for the layo
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“Their pen draws everything, as i
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Diniz, Kollontai The author(s) of t
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Diniz, Kollontai The author(s) of t
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Cruzeiro Novo Project: Design and t
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Cruzeiro Novo Project: Design and t
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Design for a sustainable culture Fi
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Design for a sustainable culture th
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Design for a sustainable culture al
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Design and biodiversity: the produc
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Design and biodiversity: the produc
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Lightness and beauty in furniture d
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Lightness and beauty in furniture d
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About ICDHS / The International Com
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Emmanuel Ruffo / Institute for Arch
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