Priscila Lena Farias / Anna Calvera Marcos da Costa ... - Blucher

CAVALCANTE, Sebastião A./ BARRETO CAMPELLO, Silvio
Figure 2. Promotional materials in the Annuario of Pernambuco for 1934 (photo
by Sebastião Cavalcante).
5. From the results
Thirty-two graphics elements were produced by Bandeira for the
yearbook of 1934. Of these, 11 vignettes, 14 illustrations, 5 advertisements,
a comic strip and a cover (fig. 1). This cover, under
the theme of the typical vegetation of the Sertão of Pernambuco,
where Bandeira develops a stroke style that reminds us of
typical xylography (wood cutting) of Cordel literature, features
which seem like wood grooves, forming nuances of shadow
and volume (fig. 1). He also focused the use of color filled areas
and the absence of contours. The series of 11 vignettes (fig. 3)
remains the subject of regional cover. His lettering is devoid of
serifs and arranged in upper case.
Among the illustrations only one has the shape of the irregular
printing area, which forces a different layout of the three
columns of the page. The composition features resemble the
characteristics of the vignettes, which denotes a characteristic
gesture, amid the figurative need of personalities drawings and
aspects of the colonial architecture. Advertisements developed
by Bandeira (fig. 2) is used in three colors with full-color tones,
having a synthetic style in which the forms do not touch themselves.
Just as in the vignettes, there is predominance of Art
Deco lettering. There was a concern in maintaining a graphical
unity, in this case by the theme and colors chosen for the cover
and vignette. The graphical style is maintained with small variations
that harmonize themselves as a whole, as well as the lettering,
of simple shapes, which make us remember, among others,
the Bifur type, from A. M. Cassandre. The two ads for the Lloyd
Brasileiro also make a clear statement to the poster L’Atlantique
(1931). The effort to maintain a certain graphical unity makes
clear the intention of Bandeira to produce a language that distinguished
the sections covered in its entirety.
Figure 3. Vignettes from Annuario de Pernambuco para 1934 (photo by
Sebastião Cavalcante).
The cover of the Annuario de Pernambuco para 1935 (fig. 1) has
as its theme the urban landscape. The rectangular center of the
cover is framed by a composition of geometric elements formed
by thick contours in 3 colors. There are only five vignettes, with
the repetition of the cashews theme, found three times in the
yearbook of 1934. Bandeira interferes more in this edition by
infographics (fig. 4) and pictures of tourist landscapes of Pernambuco
(fig. 5). He develops 8. All have the same format. They
were printed on coated paper always in pairs in front and back.
Have the same stroke style, synthetic, with its forms in two fullcolors.
Only the cotton theme used pointillism to give an idea of
volume. It has a style of composition close to the cover, although
with different themes. The illustrations have the same themes
and synthetic style of the cover in three colors. With a minor
participation in this yearbook, the infographics and illustrations
are the highlight of the cover, and the use of the color is the difference
in the even more synthetic graphic style. The presence
of M. Bandeira in the edition of 1936 is even less, having seven
elements all together. The cover illustration (fig. 1) has a similar
theme, with a different structure. While the two covers of the
1934 and 1935 edition had rectangular shapes, this edition proposes
a structure in which a circle, flanked by two palm trees,
focuses attention to the landscape that resembles the historic
site of Olinda. Above and below, the lettering is maintained on the
same line of the previous graphics.
Figure 4. Infographics of the Annuario de Pernambuco para 1935 (photo by
Sebastiao Cavalcante).
There are almost no Bandeira elements in the body of the 1936
yearbook. With a highlight only on the back cover ad with Peixe
guava sweet (fig. 6). In this image silver ink is used instead of
what would be a shade of gray, not a feature yet used in the
Peixe ads in the two earlier yearbooks.
Figure 5. Illustrations of the Annuario de Pernambuco para 1935
(photo by Sebastiao Cavalcante).
Design Frontiers: Territiories, Concepts, Technologies 508