Priscila Lena Farias / Anna Calvera Marcos da Costa ... - Blucher

Itineraries for a Design Culture in Uruguay
Government and the System of the United Nations in Uruguay-
ONUDI. The ‘construction of the country image’ is one of the main
government issues, on a par with the energy policy, the attraction
of direct foreign investment and copyright law.
The determination of renovated ethical-cultural platforms from
which to create richer, local concepts and more lasting, concrete
qualitative commitments (Morace 1993) seems to be at the origin
of this project. It is particularly interesting for this research
the fact that Uruguay is the only middle-income country globally
which has been selected to participate in the UN project in
order to make some final reflections which do not mean to be
conclusive. Juan Rial has pointed to the myth of a necessary average
Uruguay to achieve a happy Uruguay. Together with that,
they mention three other founding myths: that of differentiationidentity,
that of consensus and that of the culture of the mass of
Uruguayan citizens (Caetano 2008: 228-229). The selection of
these three episodes amid the vast, diverse total in the research
framing this paper10 aimed at identifying the long-lasting lines
in which, in a variety of ways, design as a catalyst realized,
brought together and de-territorialized the inertias and continuities
of those myths.
References
Anastasia, L.V. 1992. Pedro Figari y el diseño industrial, Roma: Centro de
Analisi Sociale. Cooperación italiana. D.p
Bourdieu, P. 1983. Campo del poder y campo intelectual. Buenos Aires:
Folios.
Caetano, G; Rilla, J. 2008. Historia contemporánea del Uruguay. De la Colonia
al siglo XXI. Montevideo: Fin de Siglo.
Calvera, A. 2009. Cuestiones de fondo: la hipótesis de los tres orígenes
del diseño. In: AAVV. 2009. Diseño e Historia: 63-85. Barcelona: Designio.
10 Some of the episodes identified: the Tourism National Commission,; the Torres
García print workshop; Uruguay at the Universal Exhibitions; the Design Institute;
Concrete Art in Uruguay; Maldonado in Montevideo; the Book and Print Fair; the
Print Club; the CIDI; design training starting with the CDI.
Castillo, R; Muñoz, C.A. 1983. 1958-1983 El Uruguay de nuestro tiempo.
Fascículo 9. Las artes del espectáculo. Montevideo: CLAEH.
De Fusco, R. 1985. Storia del Design. Bari: Laterza.
Julier, G. 2010. La cultura del diseño. Barcelona: Editorial Gustavo Gili.
Morace, F. 1993. Contratendencias. Madrid: Celeste Ediciones.
Ortiz de Taranco, C. ‘Uruguay’. In: Fernández, S. Bonsiepe, G. 2008. Historia
del diseño en América Latina y el Caribe: 202-213. San Pablo: Editora
Blücher.
Peluffo, G. 2006. Pedro Figari: Arte e Industria en el Novecientos. Montevideo:
Escuelas de Artes Gráficas. UTU.
Puig, T. 2009. Marca ciudad. Buenos Aires: Paidós.
Sclavo, F. 2007. Imprenta As. Montevideo: El País.
About the authors
Mónica Farkas. BA in Arts. Co-ordinator of the Socio-Cultural Area
of the Visual Communication Design Degree, Farq_UdelaR. Associate
Professor Graphic Design and Researcher FFyL FADU_UBA,
Laura Cesio. Architect. Researcher with the Architecture History
Institute. Adjunct Professor to the Academic Assistant. Farq_UdelaR,
Mauricio Sterla. Architect. Professor and Researcher at the Visual
Communication Design Degree. Professor with the University
School Design Centre. Farq_UdelaR,
Magdalena Sprechmann. BA in Communication. Professor and
Researcher at Visual Communication Design Degree. Farq_UdelaR,
Design Frontiers: Territiories, Concepts, Technologies 536