Priscila Lena Farias / Anna Calvera Marcos da Costa ... - Blucher

DEMARCHI, Ana Paula Perfetto/ FORNASIER, Cleuza Bittencourt Ribas / MARTINS, Rosane Fonseca de Freitas
Table 1. Relationship of the strategic management design, knowledge management and design thinking, in Demarchi (2011).
Figure 1. Character stylized blue Jay for application in several visual manifestations
of the organization, in Londrina (ilustration by Camila Carmona).
state. In the fall, when it bears fruit, the crows stocked pine nuts
to eat later, forming thus a new tree. They are the true Brazilian
pine plantation. Linking this concept to a rich elementary school
student seemed quite appropriate for the emotional association
and future seed tree, and bringing the concepts of the tree itself
(which it is useful: shade, fruit, leaf, root, and others things).
Identify the problem and helps to increase the chances of improving
the alternatives and reach a better result. Characters
Figure 2. Blue jay with concepts for application in wall, in Londrina
(ilustration by Camila Carmona).
enchant children and establish emotional bonds. Use it in an
educational institution was needed. The image acts as a reflective
and creative language. Besides the very image that allows
the association of children with the dissemination of knowledge,
as with the blue jay with the araucaria, there is the issue of territoriality.
A local institution using and appreciating the local culture.
This fact causes an emotional experience in both parents
and children, who want to be like the blue jay. They also link to
the bird, free, flying high.
Design Frontiers: Territiories, Concepts, Technologies 504