Priscila Lena Farias / Anna Calvera Marcos da Costa ... - Blucher

PEREIRA, Fabiano
Encourage recognition of the qualities and values associated
with a local product (…), resources, knowledge embedded in
their production and their importance to the community
producer - is one way of contributing to society to make
visible the history behind a product. Telling this story means to
communicate cultural and social elements (…), enabling the
consumer to evaluate it and enjoy it properly. It means a
development from the favorable image of the territory and the
product originated. (Krucken 2009: p22)
In order to contribute on the perception of design as a cultural
manifestation of regional types and permeability of the design
concepts in Brazilian society, this study is initially concentrated
on aesthetically attributes manifested by vernacular typog-
Figure 2.“Nokia Pure” font introduced in January 2011. (http://www.daltonmaag.com/news)
raphy and also a reflection on the paradigms of design as a regional
agent.
The design, as discourse, reflects this cultural
phenomenon while also collaborating to build and constant
transformation of this paradigm. As a visual message encoder,
graphic designer establishes a continuous dialogue between
the symbols of the dominant culture and peripheral culture that
is outside the official system. (Finizola 2010: 27)
In this sense:
Figure 3. Metric Typographic relations presented as ideal for use as native on mobile devices by Forum Nokia.
Figure 4. Tweegram images (photo by Fabiano Pereira).
Graphic designers are inspired by popular culture as a way
to rescue the origins of symbolic identities that
pervade certain groups of people, cities or regions. (...) Able to
Design Frontiers: Territiories, Concepts, Technologies 225