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The doctrines of Good Taste Figure 3. Serém Pousada by Carlos Botelho and Rogério Azevedo (Cunha, 1942). 4. An unexpected Design policy By the end of the decade, Campanha results were announced and exposed private initiative examples that to some extent resulted from campaign lessons and Brigadas actions (fig.4). The question of if main goals were achieved or not was elaborated by Ferro at the 1948 exhibition Catorze Anos de Política do Espírito [Fourteen years of the Policy of the Spirit]: To which point a well done shop window, a carefully book presentation, a tasteful ornament or a theatre decoration, hasn’t been influenced by that spirit, hasn’t been a result of that work system and of that attitude? This doubt involves precisely everything that is imponderable in a work whose contours is difficult to define but whose results – concrete and real – are there to be seen by everybody. (Ferro, 1948) After Ferro left SPN/SNI in 1949 and with a rising sense of dissatisfaction towards the regime orientation (mainly due to the Allied victory) the bureau gradually lost its impact, but the influence of this cultural policy proved worthy. Paradoxically this policy resulted in a somewhat unexpected Design policy even while following distant intents from industrial progressive globalism and with more positive results than more contemporary ones done in a country where Design is still a strange word. It was then that a definition of a Portuguese visual identity was achieved; many decades later we still live surrounded by national concepts, images and stereotypes that were then generated. But more important was discipline development that led to the so-called birth of Portuguese Design. This generation of pioneers, the SPN/SNI artistas-decoradores, were in fact the grandfathers of it, conceiving the first idea of a profession, instituting methods and practices, establishing the first creative agencies, tutoring at their ateliers those who later were perceived as the first generation of designers born on a dif- Figure 4. Golfinho guesthouse interior (Tello, 1948). ferent Portugal at the end of the 1950’s. Acknowledgment I would like to acknowledge my research center IHA-Instituto de História de Arte (FCSH-Universidade Nova de Lisboa) and Fundación Historia del Diseño-Design History Foundation (Barcelona) that helped me attend the ICDHS 2012. References Cunha, A. 1942. Campanha do Bom Gôsto: Pousada de Santo António no Serém. Panorama. 2 (12): 20-22. ________________. 1943. Os grandes valores turísticos nacionais: Aviz Hotel. Panorama. 3 (14): 34-35. Ferro, A. 1932. Política do Espírito. Diário de Notícias. (Nov. 21st 1932): 1 ________________. 1948. Apontamentos para uma Exposição: Discurso (...). Lisboa: SNI. ________________. 1949. Turismo: Fonte de Riqueza e de Poesia. Lisboa: SNI. ________________. 2007 [1932]. Entrevistas a Salazar. Lisboa: Parceria A.M.Pereira. Mascarenhas, D. 1943. A casa de António Ferro. Panorama. 3 (18): 21-25. Melo, D. 2001. Salazarismo e Cultura Popular (1933-1958). Lisboa: ICS. Panorama. 1941a. Campanha do Bom Gôsto: Atrair não basta é preciso prender. Panorama. 1 (1): 10-11. ________________. 1941b. Campanha do Bom Gôsto. Panorama. 1 (2): 20. ________________. 1943 [Panorama, com o presente...]. Panorama. 3 (15-16): 2-4. Pinto, C. 1941. A consciência da Publicidade. Panorama. 1 (4): 19-20 Design Frontiers: Territiories, Concepts, Technologies 268
BÁRTOLO, Carlos Rivero, Á. 2010. Salazar and Charismatic Leadership. (last acessed. 20/03/12). Rosas, F. 1989. A crise do Liberalismo e as origens do «Autoritarismo Moderno» e do Estado Novo em Portugal. (last acessed 26/03/12) Tello, R. 1948. O Golfinho: Frutos da Campanha do Bom Gosto. Panorama. 6 (34): [43-44]. About the author Carlos Bártolo teaches Design at Universidade Lusíada (Lisbon). A graphic designer with a master degree in Equipment Design, and now an Art History PhD student at Universidade Nova (Lisbon), he’s been interested in the study of the Design object as communication support, especially in the extreme political sphere. Design Frontiers: Territiories, Concepts, Technologies 269
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Priscila Lena Farias / Anna Calvera
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Design Frontiers: Territories, Conc
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The following chapter contains 28 p
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68 The Information Department at th
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179 Political Toys: Perón’s gift
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285 Design promotion in Belgium in
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396 Graphic innovations implemented
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502 The graphic translation by the
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612 About the editors / 613 About I
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Art, symbolism and power in Moche S
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JORDÁN, Régulo Franco Figure 5. H
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JORDÁN, Régulo Franco Figure 14.
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Pioneers of Brazilian Design CUNHA
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CUNHA LIMA, Guilherme Janeiro. In t
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Traditions, archaeologies and genea
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Traditions, archaeologies and genea
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History of design education Haruhik
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Academies of Art and schools of Des
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Academies of Art and schools of Des
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A fruitless misunderstanding: the h
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Japanese industrial design concepts
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AMAGAI, Yoshinori design new Japane
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Best Maugard, Elena Izcue and Theod
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BARBOSA, Ana Mae Figure 2. Surface
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BARBOSA, Ana Mae lic education. Mas
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Design history: from service subjec
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Design history: from service subjec
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Pevsner on Design education: meetin
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Pevsner on Design education: meetin
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Antipodean Design Science: applied
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WAITE, Noel nificant sea-change in
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Bauhaus pedagogy and digital design
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ANAY, Hakan / ÖZTEN, Ülkü concep
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ANAY, Hakan / ÖZTEN, Ülkü Ülkü
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The Information Department at the U
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The Information Department at the U
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Search for meaning: a study on the
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CAMARGO, Iara Pierro de / VELLOSO,
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CAMARGO, Iara Pierro de / VELLOSO,
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(not)Solving (non)problems: Design
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(not)Solving (non)problems: Design
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The role of typeface categorization
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A sparkle in people’s eyes PACHEC
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PACHECO, Heliana Soneghet / TOLEDO,
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Past, present and future of designe
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LIMA, Ana Gabriela Godinho / STEFAN
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John Ross’ pioneering role and co
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RYU, Hyun-guk The author(s) of this
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RYU, Hyun-guk The author(s) of this
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Teaching arts and crafts or the tec
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Teaching arts and crafts or the tec
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Design in Brazil: which revolution?
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NOBRE, Ana Luiza Nations Economic C
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The historical trajectory of the pi
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The historical trajectory of the pi
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Educational practice discourse on t
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OLIVEIRA, Izabel Maria de / COUTO,
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Identities and territories Oscar Sa
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The island of Italian Design? Some
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The island of Italian Design? Some
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Design without borders: the nomadic
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BARBOSA, Lara Leite be made with in
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BARBOSA, Lara Leite goods. A better
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Redesigning Turkish cult objects: f
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Redesigning turkish cult objects: f
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Incubation in isolation: how distan
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SMYTHE, Michael Figure 3. from left
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SMYTHE, Michael Figure 7. from left
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SMYTHE, Michael Figure 11. from lef
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Design Promises: the case study of
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BOONLAOR, Nanthana / CHUENRUDEEMOL,
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BOONLAOR, Nanthana / CHUENRUDEEMOL,
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Who’s who in brazilian design? No
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SOUZA LEITE, João de vironments. 4
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Territories of practice: convergenc
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TEASLEY, Sarah The author(s) of thi
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TEASLEY, Sarah The author(s) of thi
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Paradise identity, between projecti
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Paradise identity, between projecti
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Politics of fragility in Catalonia:
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MITRANI, Alex whether on a table to
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Designing ‘The House of Man’: F
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MEKINDA, Jonathan solini’s regime
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‘Swedish Modern’ meets internat
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HAGSTRÖMER, Denise specially commi
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Imported design ideas and its sprea
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CORTÉS, Dannae / CRUZ, Aura / GALL
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Political Toys: Perón’s gifts fo
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BENDESKY, Mora Figure 2. Mundo Pero
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The identity and design of the mode
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YOSHIMURA, Noriko cles were adopted
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Lira Popular, chilean broadsheets f
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MALACCHINI, Simoné pages had been
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MALACCHINI, Simoné Acknowledgment
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The signature of Portuguese posters
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The signature of Portuguese posters
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From the improvisation to the solut
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SILVA, Camila Assis Peres / LIMA, G
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Design of dissent: the multimodal d
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Figure 6/7/8/9. Glaser: 1997, Olive
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Design and the street GEIGER, Noni
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GEIGER, Noni Figure 2. Some spreads
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GEIGER, Noni Latour, B. 2008. “A
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Designing new tattoos technology. T
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Designing new tattoos 5. Conclusion
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Outside looking in: foreign percept
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Page 219 and 220: Corporate identity in a global mark
Page 221 and 222: SKJERVEN, Astrid of the UK protecto
Page 223 and 224: Mapping and analysis possibilities
Page 225 and 226: PEREIRA, Fabiano Encourage recognit
Page 227 and 228: PEREIRA, Fabiano Figure 8. Filezim
Page 229 and 230: Graphic narratives of the domestic
Page 231 and 232: SOLóRZANO, Augusto / CORREA-ORTIZ,
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Page 235 and 236: Place branding: graphic design’s
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Page 241 and 242: Public information: Design, visibil
Page 243 and 244: Here we don’t speak, here we whis
Page 245 and 246: MATOS, Sónia interactive phenomena
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Page 249 and 250: Modernity boundaries in the process
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Page 253 and 254: Packaging design in Portugal during
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Page 257 and 258: Ocuppy Design: São Paulo and New Y
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Page 261 and 262: A practical experience on acting lo
Page 263 and 264: A practical experience on acting lo
Page 265 and 266: The doctrines of Good Taste BÁRTOL
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Page 275 and 276: Transforming territories and forgin
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Page 279 and 280: The Belgian participation in the Mi
Page 281 and 282: Furnishing the street HERRING, Elli
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Page 287 and 288: SERULUS, Katarina More concretely,
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Page 295 and 296: Sweden designed by Ikea ally clear,
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Page 299 and 300: Opportunities and challenges for th
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Contributions of design: a tool to
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Techniques and technologies Paul At
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A survey on low-income housing rese
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A survey on low-income housing rese
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Design of elastic form with paramet
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LARA, Arthur H. / MAGRI, Paulo H. G
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LARA, Arthur H. / MAGRI, Paulo H. G
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Digital personal fabrication: socia
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Living system design Studio: from d
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PAIO, Alexandra / OLIVEIRA, Maria J
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PAIO, Alexandra / OLIVEIRA, Maria J
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The evolving terrain of the book: A
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The evolving terrain of the book: A
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Joining Up: evaluating technologica
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Joining Up: evaluating technologica
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Making Space: the future places, to
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Making Space: the future places, to
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Designing through the loop: program
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SILVA-JETTER, Jorge The following e
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SILVA-JETTER, Jorge importance to n
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Sewn or Simulated: transformational
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Sewn or Simulated: transformational
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The use of ceramics within the sign
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FERRAZ, Nicoli / ALVAREZ, Cristina
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FERRAZ, Nicoli / ALVAREZ, Cristina
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History, Design and technology in t
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History, Design and technology in t
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Design for glass: a study of the hi
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Design for glass: a study of the hi
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How to supply designers effectively
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ZITKUS, Emilene / LANGDON, Patrick
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ZITKUS, Emilene / LANGDON, Patrick
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Online platforms for the co-Design
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Online platforms for the co-Design
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Relationships between Neuroscience
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Relationships between Neuroscience
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The voices of the users: how techno
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ESSI, Kuure / LINDSTRÖM, Antti tec
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ESSI, Kuure / LINDSTRÖM, Antti Enc
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Graphic innovations implemented in
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Graphic innovations implemented in
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Firebird: Alex Steinweiss’ 78rpm
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Firebird: Alex Steinweiss’ 78rpm
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The presence of the autotype techni
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Dutch maps of Pernambuco from the s
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Dutch maps of Pernambuco from the s
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Co-ordinated design policy and the
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PRESTON, David Henrion and Parkin
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From ‘Do it yourself’ to ‘Ope
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MALDINI, Irene the stages of creati
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Contributions of improvisation tech
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MASSARA, Bruno Based on a deleuzian
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Human development design centered:
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FLORES MAGóN Y JIMÉNEZ, Héctor /
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FLORES MAGóN Y JIMÉNEZ, Héctor /
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Identity across boundaries. A study
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Identity across boundaries. A study
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Digital clothing manufacture: digit
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Digital clothing manufacture: digit
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How to go from the file to the fact
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BARBOSA, Wilson / CELANI, Gabriela
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Space, information and cosmology in
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BOECHAT, Marina Pantoja tween ‘ph
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The new imperialism: the internatio
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Frontiers of looking past: a Nietzs
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Frontiers of looking past: a Nietzs
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Design, histories, empires and peri
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Design, histories, empires and peri
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Mythification of national discourse
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Mythification of National Discourse
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Mythification of National Discourse
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Towards a digital batavia: resonanc
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Towards a Digital Batavia: Resonanc
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Questionable translatability: theco
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Questionable translatability: theco
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Eastern craft in Orientalism and Mo
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Eastern craft in Orientalism and Mo
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Mapping Cup & Saucer Design in the
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Mapping Cup & Saucer Design in the
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Mappin tells the history of graphic
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“Go you too to Amazonia”: analy
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“Go you too to Amazonia”: analy
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Organic Design, MoMA 1940: the brea
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Organic Design, MoMA 1940: the brea
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Modern design meets Latin America:
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Modern design meets Latin America:
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Lina Bo Bardi and Aloisio Magalhãe
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Lina Bo Bardi and Aloisio Magalhãe
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The graphic translation by the desi
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The Graphic Translation by the Desi
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The design of Manoel Bandeira: a hi
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The design of Manoel Bandeira: a hi
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Open strand Victor Margolin / Chair
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Brazilian Graphic Design in the ‘
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Brazilian Graphic Design in the ‘
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The Design of book bovers in Brazil
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The Design of book bovers in Brazil
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The design of Fred Jordan With his
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The design of Fred Jordan Figure 2.
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Domestic technologies and moderniza
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Domestic technologies and moderniza
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la escuela de Artes y Oficios de sa
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CAsTillO, eduardo The author(s) of
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Itineraries for a Design Culture in
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FARKAS, Mónica / STERLA, Mauricio
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Sertanejo Art Deco: an inspiration
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SOUZA, José Marconi B. de / ROSSI,
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SOUZA, José Marconi B. de / ROSSI,
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Souza, José Marconi B. de / Rossi,
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Architectural lettering: from infor
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Architectural lettering: from infor
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A dialogue between art and city thr
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HANNS, Daniela Kutschat / DE MARCHI
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Vernacular design: a discussion on
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Vernacular design: A discussion on
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Italian Radicals and Dutch conceptu
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Italian Radicals and Dutch Conceptu
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Italian Radicals and Dutch Conceptu
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Art criticism and the semantic cons
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Art criticism and the semantic cons
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Interieur Kortrijk, an edu-commerci
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Interieur Kortrijk, an edu-commerci
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The story of convertible Sofa-Bed:
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MERZALI CELIKOGLU, Ozge / ER, Alpay
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MERZALI CELIKOGLU, Ozge / ER, Alpay
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Vapourware and the agency of ideas
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Vapourware and the Agency of Ideas
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Pre-Columbian Asceticism: the Tuza-
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Pre-Columbian Asceticism. The Tuza-
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The collection of textbooks “Tape
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RAMIL, Chris standards for the layo
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“Their pen draws everything, as i
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Diniz, Kollontai The author(s) of t
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Diniz, Kollontai The author(s) of t
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Cruzeiro Novo Project: Design and t
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Cruzeiro Novo Project: Design and t
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Design for a sustainable culture Fi
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Design for a sustainable culture th
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Design for a sustainable culture al
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Design and biodiversity: the produc
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Design and biodiversity: the produc
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Lightness and beauty in furniture d
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Lightness and beauty in furniture d
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About ICDHS / The International Com
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Emmanuel Ruffo / Institute for Arch
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