Priscila Lena Farias / Anna Calvera Marcos da Costa ... - Blucher

Public information: Design, visibility and citizenship
graphic form is separate and unrelated to the subjective values and
even of ideas. “We urge you not to forget the history, inquire into
the identity, political schemes, social, cultural and economic sectors
to those projected, as explored in this” Students see the contextual
interdependence and make analogies with present tense 3 .
From a formative perspective, doing interdisciplinary experiences
is critical not only for employability but also to understand and
comprehend health as part of our environment today.
Understanding the distribution of agenda items as socially necessary
information(SCHILLER, H. 1996) that a person “citizen” required
to make decisions and be public about their political actions,
economic, cultural and social, is what allows discipline involved,
and through that understanding to persuade. The development of
computer graphics, posters, broadcast editorial pieces, etc., is essential
not only to the level of information transmitted, but also
must provide a specific complaint to improve thematic approaches.
For this reason also, it is very important to create a space where
students can express directly to the customer experience, describing
what ideas were put into play in the process, complexities are
found, what were your resolutions, etc. The return time is an essential
part for the financial year, as it brings students more than any
other experience to the reality of their future profession.
3. Environment, health, territories
We propose a practical where it is shown that persuasion can be
present not only for the purpose of generating a simple communication
diversion, but where the rhetoric can be used to convey a
specific meaning in terms of health.
Environment:
We developed a job where the idea was to build a visual discourse
that addresses content analysis and construction of visual speech
from the relation of text to the image and the media in which you
enroll.
The typography element of the discipline as a way, is code and image
communication. The gaze was fixed on the typographical applications
from the level of significance, gave voice to visual speech.
In the political sphere, the aim was to establish a bridge between
form and the word as a living element, trying to install in the shaped
network of visuality, part of the struggles of indigenous peoples
and campensinos Latin American antisystemic movements integrated,
linked to problem of land and territory and finally the environment
by providing visibility.
It also included the environmental problem posed from agribusiness
in addition to its high pollution and spread of diseases do
come with the “wars of dispossession” by evicting the communities
that inhabit the area that serve the business development of
agribusiness.
3 Idem 1.
To confront the power of the media and economic power groups is
essential to build another communication. Power to proceed with
other visual elements in public space is one way to bring those
voices silenced and provide alternatives to the fight for territory. Is
to learn and reflect in an attempt to contribute to the production of
other visual discourses as criticism, and political practice.
These posters (figure 1 and 2) are examples of how typography entered
the service of our exercise.
Figure 1. Typographic proposal. Agribusiness. GD level 1(by Margarita Ruben).
Figure 2. Typographic proposal. Biodiversity. GD level 1 (by Altair Mon).
Health:
In parts of prevention, today, can be detected fairly common problem:
the idea that the statistical information set objective communication.
But what do we get people with different cultural, social,
economic, come to that information? How do we integrate the subjectivity
of those people to improve health? At the same time, Can
we use the same approach for all audiences?
From this overview we work in three groups of diseases endemic in
our country, such as chagas, dengue, hydatidosis, leishmaniasis.
Preventive medicine, for example, specifically refers to communication
as an essential part of their task. Therefore, although we
talk about design based on research and objective data from the
medical field, we consider the persuasive element must be present
to enhance communication. Following this aspect many existing
parts, referred to these areas, have failed to communicate effectively,
in particular places where they are needed most.
This is where we considered how to design developments are diseases
that are nearby and considered forgotten. The development
of different pieces of design are essential not only to the level of information
they convey, but also must provide a specific complaint
to improve the thematic approach of the disease. Research on the
target audience is key to developing successful programs of health
communication. This information should be used to develop messages,
content and relevant materials and to identify the channels
that are more likely to reach those who are at high risk and thus
have some influence on them.
Design Frontiers: Territiories, Concepts, Technologies 241