& Student Handbook - Saint Mary's University of Minnesota

100 Bachelor Degree Programs
Bachelor of Science
in Sales and Marketing
The Bachelor of Science in Sales and Marketing program is designed to
prepare individuals for careers in sales and marketing. The program
addresses key processes in planning and executing marketing activities
aimed at creating exchanges that satisfy both consumer and
organizational objectives. Further, it emphasizes the importance of the
value exchange and of a customer-centered strategy. The program
covers the skills, techniques and best practices of sales, sales
management and customer relationship management.
Program Outcomes
Graduates of the Bachelor of Science program in Sales and Marketing
are expected to be able to do the following:
1. Develop a marketing plan.
2. Understand the marketing and sales functions in the context of
organizational management and strategic planning.
3. Apply market research to marketing and sales decisions.
4. Integrate knowledge of consumer buying behavior into market and
sales planning.
5. Select appropriate means of influencing target markets.
6. Demonstrate effective sales skills.
7. Understand sales management.
8. Communicate effectively in a variety of modes.
9. Work effectively with diverse populations.
10. Demonstrate critical thinking skills.
11. Understand the ethical implications of their actions.
12. Continue learning throughout their lives.
13. Demonstrate the general education competencies required for
graduation.
Degree Requirements
A minimum of 122 semester credits is required for graduation with the
bachelor of science degree from Saint Mary’s University. All students
must meet the general education credit requirements. A minimum of 45
credits is required to complete the B.S. in Sales and Marketing program.
Required Marketing Courses.............................................................15 cr.
Required Sales Courses ...................................................................12 cr.
Required Business Courses................................................................6 cr.
Required Capstone Course.................................................................3 cr.
Required Communication Courses .....................................................6 cr.
Elective Courses .................................................................................3 cr.
Total..................................................................................................45 cr.
Required Marketing Courses: 15 cr.
MK300 Marketing Principles................................................................3 cr.
MK302 Marketing Ethics .....................................................................3 cr.
MK305 Consumer Behavior ................................................................3 cr.
MK310 Promotion and Communication...............................................3 cr.
MK400 Market Research.....................................................................3 cr.
Required Sales Courses: 12 cr.
MK315 Principles of Selling ................................................................3 cr.
MK440 Business Sales .......................................................................3 cr.
MK442 Sales Management.................................................................3 cr.
MK444 Customer Service and Communication ..................................3 cr.
Required Business Courses: 6 cr.
BU403 Applied Statistics .....................................................................3 cr.
BU407 Financial Management ............................................................3 cr.
Required Capstone Course: 3 cr.
BU490 Bachelor of Science
Strategic Business Capstone .........................................................3 cr.
Required Communication Courses: 6 cr.
CM309 Professional Writing................................................................3 cr.
CM310 Oral Communications .............................................................3 cr.
Elective Courses: 3 cr.
MK405 International Marketing ...........................................................3 cr.
MK410 Electronic Marketing ...............................................................3 cr.
MK420 Advertising ..............................................................................3 cr.
MK430 Product Management..............................................................3 cr.
Faculty
The faculty members for the Bachelor of Science in Sales and Marketing
program have earned doctorate or master’s degrees. Faculty are
selected for their combination of educational and professional
experience and expertise.