& Student Handbook - Saint Mary's University of Minnesota

114 Master Degree Programs
MBA621
Marketing Research (3 cr.)
Prerequisite: MBA600
This course identifies the tools and techniques of marketing research
and their application to marketing decisions and the marketing function.
Topics include problem identification, common marketing research
techniques, analysis of marketing data, design and conduct of research
tools, the role, scope and limitation of marketing research within the
marketing function, and ethics in market research.
MBA622
Selling and Sales Management (2 cr.)
Prerequisite: MBA600
This course focuses on the role of the sales manager and on the
principles of selling. The activities, strategies and evaluative models in
sales management and selling are covered with global applications.
Topics include selling skills, trust-based relationship selling,
management of a sales force, creation of a strategic sales program, and
implementation and evaluation of a sales program.
MBA623
Advertising and Promotion (3 cr.)
Prerequisite: MBA600
This course focuses on the principles and concepts of advertising and
promotion used to influence customer buying decisions. Topics include
factors affecting advertising and promotions, message development and
management, media selection, effects, and assessment.
MBA624
Buyer Behavior (2 cr.)
Prerequisite: MBA600
This course is designed to give students a theoretical framework to
evaluate customer behavior and maximize their buying response. Topics
include the nature of customer behavior, factors affecting buyer decisions,
formation of customer needs, buying motives, organizational learning,
and customer strategies.
MBA625
Global Brand Management (2 cr.)
Prerequisite: MBA600
This course is focused on product and brand management decisions that
must be made to build, measure, and manage brand equity in a global
context. Students examine the importance of brands within a marketing
strategy, how brands are managed, and how brand equity is built and
protected. Topics include brand elements, managing and measuring
brand equity, brand extension strategies, and brand knowledge.
MBA626
Marketing Communication (2 cr.)
Prerequisite: MBA600
This course examines the marketing communication management
process as part of a marketing strategy. Students experience the
decision-making process that involves marketing managers of an
organization and various agencies an organization may use. Topics
include communication and message analysis, budgeting, objective
setting, message management, measuring communication effectiveness,
and marketing communication planning.
MBA627
Pricing Strategy (2 cr.)
Prerequisite: MBA600
This course examines making pricing decisions and managing pricing risks.
Students apply pricing theory and principles and analyze their implications to
elements of a marketing plan and to competitive responses. Topics include price
sensitivity of market segments, pricing strategies and product life cycle, pricing
and multiple distribution channels, and analysis of costs for a price decision.
MBA628
Persuasion (2 cr.)
Prerequisite: MBA600
This course focuses on the process and techniques of persuasion in the marketing
and selling function as distinct from other communication and selling techniques.
Students apply the principles of persuasion as it relates to business.Topics include
patterns of influence and persuasion, thoughtful versus mindless influence,
persuasion techniques, the ethics of persuasion and image management.
MBA629
E-commerce and Internet Marketing (2 cr.)
Prerequisite: MBA600
This course examines the Internet as a marketing channel and a platform
upon which to build a market strategy. The thinking skills and techniques
used to integrate an online strategy into an existing marketing program or as
an individual strategy are covered. Topics include evaluation of ecommerce
infrastructures, strategies for business-to-business and business to
consumer marketing, and current and future trends in internet marketing.
MBA630
Database and Micromarketing (2 cr.)
Prerequisite: MBA600
This course focuses on market targeting strategies. It addresses the
mindset and the practical skills needed to shift from traditional product,
brand driven mass marketing to individualized, customer driven mass
customized marketing. Topics include database development and mining,
sales force automation systems, information management methods, and
organizational change management in the marketing process.
MBA639
Strategic Marketing Management* (3 cr.)
Prerequisite: MBA600 and 17 credits in the area of Specialization
including the required courses.
This course is the track capstone for Specialization Track students in
Marketing. It is focused on global marketing strategy. Students integrate
knowledge from previous courses to analyze and evaluate competitive
strategies used by various firms. Topics include sustainable competitive
advantage, longevity, measurement, and strategic planning.
Electives: Finance
MBA640
Managerial Accounting (3 cr.)
Prerequisite: MBA600
This course examines on the principles and techniques of managerial
and cost accounting. It covers various cost accounting techniques and
the effective use of accounting information for business decision-making.
Topics include cost-volume-profit analysis, activity based costing, activity
based management, inventory costing and capacity analysis, cost
allocation, and budgeting.