& Student Handbook - Saint Mary's University of Minnesota

102 Bachelor Degree Programs
Required Capstone Course
BU490
Bachelor of Science Strategic Business Capstone (3 cr.)
Prerequisite: All other requirements of the program
This course integrates knowledge and skills developed in business,
human resource management, marketing, and sales and marketing
programs. It provides students an opportunity to apply these skills
through the completion of a variety of assignments. Students will
complete a business-related project that requires them to integrate and
apply knowledge and skills acquired throughout their programs. The
results of the project will be presented both in a written report and via an
oral presentation. Activities and assignments pertaining to business
communication, lifelong learning, business ethics, and diversity in
business organizations will also be included.
Required Communication Courses
CM309
Professional Writing (3 cr.)
This course provides strategies for developing a clear, concise
professional writing style. A variety of writing formats, including business
letters and memos, formal research proposals, and reports are
addressed. Voice, style, audience, purpose and the writing process,
including strategies for editing and revision, are examined in the context
of interpersonal and ethical dimensions.
CM310
Oral Communications (3 cr.)
Communication skills pertinent to organizational settings form the
foundation of this course. Effective methods for design and delivery of
oral communication are examined. Other topics include communication
styles, interpersonal communication skills, dynamics of small group
communication and persuasive speaking.
Elective Courses
MK405
International Marketing (3 cr.)
Prerequisite: MK300
This course addresses the development of marketing strategies based
on differing economic, social, geographic, and cultural environments.
Emphasis is placed on problems and practices of managing international
marketing activities. Topics include alternative ways of marketing
internationally, approaches for conducting, international marketing
research, product adaptations, distribution channels beyond and within
foreign markets, and international promotions.
MK410
Electronic Marketing (3 cr.)
Prerequisite: MK300
This course covers the fundamentals of electronic commerce as a
method for marketing goods and services. It examines how electronic
mediums such as the Internet are used for managing the marketing mix
elements of product, price, placement, and promotion. The use of
electronic mediums for facilitating marketing communication and
relationship management is also reviewed.
MK420
Advertising (3 cr.)
Prerequisite: MK300
This course examines the role of advertising in influencing target
markets. Topics include planning an advertising campaign, media
planning and selection, measuring advertising effectiveness, determining
advertising budgets, and uses of advertising for different markets.
MK430
Product Management (3 cr.)
Prerequisite: MK300
This course focuses on managing products and services throughout the
life cycle. Topics include product and service opportunity identification,
new product and service innovation, development, design, and idea
testing; and development team management. Product and service
launching strategies, pricing approaches, and promotional techniques
are explored. Also discussed are branding concepts and brand
management.
Admission Requirements
Applicants may apply for admission to undergraduate certificate and
degree programs at any time during the year and, if accepted, begin the
program during any one of the three semesters. Applicants must
demonstrate the language proficiency necessary for successful
undergraduate coursework. Applicants must provide evidence of at least
30 transferable semester credits upon acceptance including completion
of a basic English composition course.
Application Process
Applicants must submit:
1. Completed application form with the nonrefundable application fee
(fee not required for alumni or students seeking readmission or
veterans and active military personnel) and,
2. An official transcript issued to Saint Mary’s University of Minnesota
from the institution with a minimum of 30 semester credits with a
basic English composition course.. (An official transcript is one that is
sent or carried to the university in an envelope sealed by the granting
university. Transcripts from countries other than the U.S. must be
evaluated by a university accepted evaluation source, such as World
Education Services, www.wes.org, or Educational Credential
Evaluators, www.ece.org, and be deemed equivalent to accredited
U.S. university standards.) and,
3. Complete an interview with a program administrator.
Please Note: Application materials should be sent to the attention of the
Office of Admission on the Twin Cities campus.