& Student Handbook - Saint Mary's University of Minnesota

90 Bachelor Degree Programs
MK305
Consumer Behavior (3 cr.)
Prerequisite: MK300
This course explores both individual and business consumer buying
behavior and the impact of these behaviors on organizational marketing
initiatives. The contributions of the social sciences in understanding the
social and psychological elements that influence buying behaviors are
examined. Also examined is the use of consumer behavior research
data for planning and executing marketing efforts.
MK310
Promotion and Communication (3 cr.)
Prerequisite: MK300
This course examines the tools of promotion and communication used in
organizational marketing efforts. Topics include advertising, direct
marketing, sales promotions, public relations, and personal selling.
Message development and communication approaches for various types
of promotion are discussed. Legal and ethical issues related to
marketing promotions and communication are also considered.
MK400
Market Research (3 cr.)
Prerequisite: BU403, MK300
This course covers the theory and design fundamentals of marketing
research and the analysis and use of research results in making
marketing decisions. A variety of quantitative and qualitative research
methodologies and approaches that are used to research consumer and
business markets are considered. Applications of market research for
various sizes and types of companies are also considered.
Required Business Courses
BU403
Applied Statistics (3 cr.)
This course presents the theory and procedures of data analysis. It
focuses on measures of central tendency and dispersion, simple
probability, data analysis, and an overview of statistical inference.
BU407
Financial Management (3 cr.)
This course is an introduction to the theory and practice of financial
management of organizations. Topics covered include the assessment of
types of business entities and capital acquisition sources, basic financial
statement analysis, the assessment of how income taxes impact the
financial decision-making process, the evaluation of capital projects
using the time value of money concepts, management of an entity’s
current assets and current liabilities, and the maximization of
shareholder wealth.
Required Capstone Course
BU490
Bachelor of Science Strategic Business Capstone (3 cr.)
Prerequisite: All other requirements of the program
This course integrates knowledge and skills developed in Business,
Human Resource Management, Marketing, and Sales and Marketing
programs. It provides students an opportunity to apply these skills
thrught the completion of a variety of assignments. Students will
complete a business-related project that requires them to integrate and
apply knowledge and skills acquired throughout their programs. The
results of the project will be presented both in a written report and via an
oral presentation. Activities and assignments pertaining to business
communication, life-long learning, business ethics, and diversity in
business organizations will also be included.
Required Communication Courses
CM309
Professional Writing (3 cr.)
This course provides strategies for developing a clear, concise
professional writing style. A variety of writing formats, including business
letters and memos, formal research proposals, and reports are
addressed. Voice, style, audience, purpose and the writing process,
including strategies for editing and revision, are examined in the context
of interpersonal and ethical dimensions.
CM310
Oral Communications (3 cr.)
Communication skills pertinent to organizational settings form the
foundation of this course. Effective methods for design and delivery of
oral communication are examined. Other topics include communication
styles, interpersonal communication skills, dynamics of small group
communication and persuasive speaking.
Elective Courses
MK315
Principles of Selling (3 cr.)
Prerequisite: MK300
This course covers the theory and practice of selling products and
services. Approaches to professional selling are reviewed, with the
application of selling and customer relationship skills emphasized. Topics
covered include the theories and practices of customer prospecting and
approach, determining customer wants and needs, sales presentation,
overcoming objections, closing the sale, and sales territory management.
Also reviewed are communication skills and techniques needed for
developing relationships and negotiating sales transactions. Finally, the
legal and ethical issues pertaining to contemporary selling are covered.
MK405
International Marketing (3 cr.)
Prerequisite: MK300
This course addresses the development of marketing strategies based
on differing economic, social, geographic, and cultural environments.
Emphasis is placed on problems and practices of managing international
marketing activities. Topics include alternative ways of marketing
internationally, approaches for conducting international marketing
research, product adaptations, distribution channels between and with
foreign markets, and international promotions.