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concluded that if a single elasticity value were to be selected, the preponderance of the results<br />

from this analysis point to an elasticity of –0.27. However, the linear model result clearly shows<br />

that elasticity varies with price <strong>and</strong> this should be taken into account when applying these values<br />

to planning <strong>and</strong> rate models.<br />

70<br />

Avg. Water Use per MF Unit (kgal)<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

y = 80.613x -0.2752<br />

R 2 = 0.5477<br />

y = -2.5969x + 66.617<br />

R 2 = 0.6437<br />

0<br />

0 2 4 6 8 10 12<br />

Combined utility water <strong>and</strong> sewer rate ($/kgal)<br />

Figure 6.1 Dem<strong>and</strong> curve <strong>and</strong> dem<strong>and</strong> equations, elasticity analysis #1 (utility rates)<br />

Table 6.6 Elasticity values, analysis #1 (utility rates)<br />

Price ($/kgal)<br />

Straight Line Model Power Curve Model<br />

Elasticity<br />

Elasticity<br />

2.83 -0.1240 -0.2752<br />

2.85 -0.1250 -0.2752<br />

3.56 -0.1611 -0.2752<br />

3.72 -0.1696 -0.2752<br />

3.85 -0.1766 -0.2752<br />

3.99 -0.1842 -0.2752<br />

4.67 -0.2226 -0.2752<br />

6.48 -0.3380 -0.2752<br />

6.68 -0.3521 -0.2752<br />

8.38 -0.4852 -0.2752<br />

8.53 -0.4982 -0.2752<br />

10.11 -0.6505 -0.2752<br />

Conclusion: Elasticity = -0.27<br />

200

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