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The price elasticity of water dem<strong>and</strong> is a matter for empirical investigation. Virtually all<br />

studies show that water usage does respond to price signals. The empirical estimates of elasticity<br />

depend on all the factors mentioned above.<br />

METERING AND ALLOCATION<br />

Before the advent of metering, water utilities collected revenue through property taxes or<br />

later, a flat fee. Even when metering became possible, many utilities chose to charge a uniform<br />

rate because of its simplicity (AWWA 2000). However, as dem<strong>and</strong> for water increased,<br />

charging on a per-unit basis was recognized as the favored method for encouraging conservation<br />

<strong>and</strong> efficiency. Several studies were conducted to determine how metering affected municipal<br />

water use. Porges (1957) examined <strong>national</strong> data from 1,474 municipal water systems <strong>and</strong><br />

concluded that 100% metering would reduce per capita water use by over 25%. In Boulder,<br />

Colorado, per capita consumption dropped about 40 percent over the period from 1960, when<br />

Boulder was only 5 percent metered, to 1965 when it was fully metered (Hanke <strong>and</strong> Flack 1968).<br />

Moreover, Boulder’s water use stabilized at the lower levels; a study showed that consumers did<br />

not return to their old use patterns four or five years after meters were installed (Hanke 1970).<br />

Flechas (1980) compared Denver, Colorado, water customers <strong>and</strong> reported that a 47% water<br />

reduction would have been achieved for flat rate users if they were metered in 1976. These<br />

studies helped to make residential metering the st<strong>and</strong>ard practice it is today.<br />

Although individual metering has become the accepted norm in single-<strong>family</strong> housing,<br />

multi-<strong>family</strong> housing is typically built with one master meter for all units. Traditionally,<br />

property owners have paid the water utility bill <strong>and</strong> recovered the costs through monthly rent<br />

payments. In recent years as water <strong>and</strong> wastewater costs have risen, multi-<strong>family</strong> dwelling<br />

owners have sought to remove these costs from the rent to improve their net operating income by<br />

shifting water costs directly to residents. A similar shift occurred in the electric industry during<br />

the 1970s when prices rose. The savings associated with these cost shifts remains a topic of<br />

ongoing research.<br />

Electric Industry<br />

The energy crisis that occurred in the 1970s forced Americans to take stock of their<br />

energy consumption. President Carter issued Executive Order 12003, which addressed the issue<br />

19

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