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national multiple family submetering and allocation billing program ...

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Comparing dem<strong>and</strong> for water derived from Submetering <strong>and</strong> RUBS case we have<br />

g = g( p , p , m)<br />

Sub g x<br />

g = g( p r, p , m)<br />

RUBS g i x<br />

where<br />

respectively.<br />

g <strong>and</strong> g are dem<strong>and</strong> for water by Submetering <strong>and</strong> RUBS customers<br />

Sub<br />

RUBS<br />

The dem<strong>and</strong> equations show that since r<br />

i<br />

< 1, the price seen by the RUBS customer is less<br />

than the price seen by the Submetering customer. That is, the RUBS price signal is “diluted” by<br />

the ratio factor r i<br />

. Therefore, under the above assumptions, it is in the economic interest of the<br />

RUBS user to consume more water than the submetered user, even under identical water price<br />

rates.<br />

In fact, given that the <strong>allocation</strong> ratios are set in advance <strong>and</strong> the fact that customers<br />

believe they are overcharged, it is in the economic interest of the RUBS customer to be the<br />

largest water user within the <strong>billing</strong> group. The customer does this in order to achieve maximum<br />

value for the amount she is charged by making sure that<br />

r<br />

*<br />

i<br />

≥ r. This example clearly points out<br />

the fundamental economic flaw in RUBS, where the customer by receiving a distorted price<br />

signal instead of reducing consumption, is encouraged to use more water to extract the maximum<br />

benefit from the money spent. On the other h<strong>and</strong>, the customer under Submetering scheme who<br />

pays directly for what she uses has an obvious direct incentive to be as efficient as possible.<br />

i<br />

209

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