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national multiple family submetering and allocation billing program ...

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information given the available budget. Telephone surveying was used as part of the manager<br />

survey to increase the response rate.<br />

Postcard Survey<br />

The initial project survey was a postcard survey. The postcard survey was sent to the<br />

owner or on-site manager of all multi-<strong>family</strong> residences that met initial screening criteria based<br />

on <strong>billing</strong> data. This criteria eliminated properties that used less than 200,000 gallons of water in<br />

2001 <strong>and</strong> had fewer than 10 dwelling units 18 . A typical single-<strong>family</strong> home uses about 140,000<br />

gallons per year on average. Eligible properties that met these criteria were considered the<br />

sample frame. Two different survey forms were used in 12 of the cities: a “short form” postcard<br />

survey for individual properties <strong>and</strong> a “long form” postcard survey for customers that h<strong>and</strong>le<br />

<strong>billing</strong> accounts for more than 4 properties. A sample postcard survey instrument is re-printed in<br />

Appendix A. It was unnecessary to send the postcard to Irvine Ranch Water District because<br />

information on third party <strong>billing</strong> <strong>and</strong> the number of units per property was available from their<br />

customer <strong>billing</strong> database.<br />

The postcard survey form was simple <strong>and</strong> to the point. It asked if residents in the<br />

building are paying for water (<strong>and</strong> wastewater) via <strong>submetering</strong>, RUBS, hot water hybrid, or if it<br />

is included in the rent or homeowner association dues. It also asked if the <strong>billing</strong> is h<strong>and</strong>led inhouse<br />

by a <strong>billing</strong> service company. In addition it asked how many units the property has.<br />

This survey was printed on a postcard with a utility logo <strong>and</strong> included a brief explanation<br />

of the study. To facilitate respondent needs, a phone number for a NRC staff person was made<br />

available to answer questions <strong>and</strong> provide assistance. As promised in the description of the<br />

study, a drawing was held to award a prize of $100 to a r<strong>and</strong>omly selected respondent.<br />

The Study’s sampling framework was designed so that a 30 percent response rate to the<br />

postcard survey in each study site would be sufficient for selecting properties for the manager<br />

survey. The response rate goal was obtained in each city, ranging from 39% in Hillsborough<br />

County to 75% in Seattle. The overall response rate was 58.6% (7,972 postcards). Only Las<br />

Vegas required a second wave of surveys to be sent in order to reach the 30% goal. See Table<br />

3.2 for details.<br />

18 This was only part of the criteria for the utilities that keep records of the number of dwelling units per property.<br />

Thus, in utilities without records on number of dwelling units, some properties with less than 10 units did receive a<br />

postcard survey.<br />

39

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