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BRITISH IDENTITY AND THE GERMAN OTHER A Dissertation ...

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uncertainties previously quarantined by memories of allied victory and the exigencies of Soviet<br />

containment. The tenacity of Nazi and World War II imagery in Britain figured prominently<br />

during the farcical Anglo-German “holiday” or mock-territorial “beach towel” wars of the 1990s,<br />

which evoked derision of German tourists who rose “barbarically early” to secure pool-side<br />

Lebensraum at hotels and resorts in Morocco or Tenerife. 25 A controversial commercial for<br />

Carling Black Label beer depicted a late-rising young British tourist throwing his towel to skim<br />

across a pool, in a manner reminiscent of the world War II bouncing bomb, only to land on a<br />

lounger where it unfurls to reveal the Union Jack to a group of befuddled German tourists. 26<br />

While such comical insinuations should be taken lightly, the fact that they coincided with<br />

serious German-bashing in the nationalist press of Britain suggests their appeal to a more deep-<br />

seated and politically motivated animosity. Unjustified accusations of German cowardice and<br />

malingering during the 1991 Desert Storm operation in Iraq failed to take account of Germany’s<br />

significant logistical and financial support as well as NATO restrictions imposed on Bundeswehr<br />

activity. From the same quarter came contradictory warnings about the menacing military<br />

potential of an erstwhile “cowardly” reunited Germany. A. J. Nicholls recounted that during the<br />

25 Nicholls, Fifty Years of Anglo-German Relations, 18. Harald Husemann, “We will fight<br />

them on the beaches,” chap. 4 in Rainer Emig, (ed.), Stereotypes in Contemporary Anglo-<br />

German Relations (New York: St. Martin’s, 2000), 59-60, 69-71, defined the Anglo-German<br />

beach towel controversy and concomitant stereotyping as a consequence of culture shock and the<br />

tendency to rally around national symbols as a way of promoting group identity in opposition to<br />

foreign groups during holidays in unfamiliar territories. Husemann relied on a theory advanced<br />

by social-psychologist Herbert Tajfel whereby conformism and the substitution of social in-group<br />

identity for personal identity can become a vicarious means of establishing a positive self-image<br />

through negation of the other.<br />

26 David Head, “Jürgen Klinsmann, EURO 96 and their impact on British perceptions of<br />

Germany and the Germans,” chap. 6 in Emig, Stereotypes in Contemporary Anglo-German<br />

Relations, 106.<br />

254

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