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14 175 Years of Bertelsmann 1950 – 1980 1950 – 1980 Founded on June 1, 1950: “Lesering – das Bertelsmann Buch” To mark Bertelsmann’s 125 th anniversary in 1960, Wilhelmstrasse in Gütersloh was renamed “Carl-Bertelsmann-Strasse” 1958 – Reinhard Mohn, Johannes Thordsen(mail-order bookseller from Hamburg) and Herbert Multhaupt (head of technology) admire the fi rst record made by Sonopress “Stern” magazine cover, 1969 Th e dawning of a new era at Bertelsmann: Th e success of the Lesering allowed Reinhard Mohn to undertake business initiatives in the areas of member services, music, mailing-list marketing, engineering, logistics and much more. Th is growth paved the way for subsequent internationalization, diversifi cation into other media sectors, such as acquiring a stake in the Hamburg-based publishing company Gruner + Jahr and fi nally the founding of Bertelsmann AG. Bertelsmann Annual Report 2009
175 Years of Bertelsmann | The Management | The Group | Divisions | Spirit | Financial Information The Legacy for Our Future 1835 – 1930 1930 – 1950 1950 – 1980 1980 – 1990 1990 – 2000 2000 – 2009 Future 1967 – Reinhard Mohn on one of the scooters used by Círculo de Lectores couriers to deliver club products The system of wealth creation at Bertelsmann in 1973 New headquarters in Gütersloh, 1976 At the same time, Reinhard Mohn advanced the systematic development of a corporate culture of partnership. Profi t sharing, employee surveys and the extensive delegation of responsibility remain a visible expression of Bertelsmann’s cooperative approach to business. Bertelsmann Annual Report 2009 economic miracle internationalization corporate culture 15
Page 1: Annual Report 2009 Digitization Inn
Page 4 and 5: Bertelsmann at a Glance Key Figures
Page 6 and 7: Corporate Divisions at a Glance RTL
Page 8 and 9: Content 8 - 23 175 Years of Bertels
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Page 26 and 27: 24 The Management Letter from the C
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Page 30 and 31: 28 The Management Executive Board B
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trigued by the articles about forei
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C an a person create 27 magazines i
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C ologne Cathedral towers majestica
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Instead, the company began holding
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A home-made antenna on the roof of
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D üsseldorf, February 11, 2003, 4:
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O n March 18, 2003, readers of the
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Annabelle Long is astonished. The y
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wants to start reading the third, t
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1835 1921 1950 1967
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160 Boards/Mandates Executive Board
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Future
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