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16 175 Years of Bertelsmann 1980 – 1990 1980 – 1990 The fi rst Executive Board without Reinhard Mohn: Manfred Fischer, Mark Wössner, Herrmann Hoffmann, Ulrich Wechsler, Egmont “Monti” Lüftner, Hans Zopp (from left to right) Reinhard Mohn and Mark Wössner in New York in 1987. The acquisition of RCA and Doubleday had been announced in 1986 In 1981, when he turned 60, Reinhard Mohn handed over the reins of the company to Manfred Fischer, head of Gruner + Jahr at the time. Fischer was succeeded in 1983 by Mark Wössner, who brought the company back on track for growth. With two major acquisitions in the U.S. in 1986 (Doubleday and RCA), Bertelsmann achieved a breakthrough in the world’s largest media market. Bertelsmann Annual Report 2009
175 Years of Bertelsmann | The Management | The Group | Divisions | Spirit | Financial Information The Legacy for Our Future 1835 – 1930 1930 – 1950 1950 – 1980 1980 – 1990 1990 – 2000 2000 – 2009 Future Early RTL logos RTL plus was launched in 1984 – and Bertelsmann was on board; presenter Björn-Hergen Schimpf with “Karlchen” the Puppet; programming head Marc Conrad and CEO Helmut Thoma (from left to right) Th e entry into German commercial television two years earlier was an expression of a changing understanding of the media, and testament to the Group’s undiminished ability to take innovative entrepreneurial steps. Immediately after the fall of the Berlin Wall, Bertelsmann expanded to East Germany, with a Club branch opening in Dresden as early as December 1989. Bertelsmann Annual Report 2009 CHANGE OF MANAGEMENT commercial television USA 17
Page 1: Annual Report 2009 Digitization Inn
Page 4 and 5: Bertelsmann at a Glance Key Figures
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Page 26 and 27: 24 The Management Letter from the C
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D üsseldorf, February 11, 2003, 4:
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Annabelle Long is astonished. The y
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wants to start reading the third, t
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1835 1921 1950 1967
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Future
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