Values

20
175 Years of Bertelsmann
2000 – 2009
2000 – 2009
In its 175 th year, Bertelsmann remains a decentralized company with strong
roots in its hometown of Gütersloh
Digitization is an integral part of operations in all corporate divisions
When the “New Economy” collapsed at the start of the new millennium, Bertelsmann sold its shares in AOL Europe early enough
to make a good profit and maintained its strong position among the big media conglomerates. Gunter Thielen consolidated
the company from 2002 and strengthened the principle of decentralization. Digitization became the dominant trend of
those years.
Bertelsmann Annual Report 2009