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22 175 Years of Bertelsmann Future 175 years of Bertelsmann are in sum an entrepreneurial and cultural success story, a story of enduring growth and sustained value creation, of tradition and innovation. On this foundation, the company will continue to grow and add other successful chapters to its history. »175 years of Bertelsmann: Th is is more than just an anniversary. It is a milestone that underscores the success story of a company that has kept growing in the face of historic events and upheavals, a story demonstrating that with our entrepreneurial approach, we can master even the most daunting challenges – such as last year’s economic crisis and the digital revolution. Furthermore, with the help of our corporate culture, we will continue to shape the legacy for our future.« hartmut ostrowski, Chairman and CEO, Bertelsmann AG »Our origins determine our future. Th e roots of Arvato’s media and communications services divisions are inextricably interwoven with Bertelsmann’s 175-year success story. Innovative solutions, a customer focus, entrepreneurial spirit and dedicated staff have been the foundation of our success for many decades, and this will continue to hold true. Taking a leading role in tomorrow’s world requires an awareness of one’s roots and experience.« rolf buch, Chairman of the Executive Board, Arvato »A culture of entrepreneurial responsibility is our greatest legacy and at the same time our greatest mandate. We all benefi t from this culture every day, as we are able to enjoy freedom, assume responsibility and act entrepreneurially. Acting responsibly also means meeting the challenge of leading Gruner + Jahr into a successful future – economically strong, journalistically independent, with creative ideas and new business models – and dealing consistently with change.« bernd buchholz, CEO, Gruner + Jahr Bertelsmann Annual Report 2009
175 Years of Bertelsmann | The Management | The Group | Divisions | Spirit | Financial Information The Legacy for Our Future 1835 – 1930 1930 – 1950 1950 – 1980 1980 – 1990 1990 – 2000 2000 – 2009 Future »During these past 175 years Bertelsmann was built on books. Random House is very proud that our global book publishing represents both the foundation and an important part of the future of our parent company. Th rough its creative collaborations with our authors, Random House has been privileged to publish some of the most honored and widely read books for adults and children. In both print and digital editions, our books will continue to create an everlasting bond with readers worldwide as they contribute to Bertelsmann’s growth and prosperity.« markus dohle, Chairman and CEO, Random House »Bertelsmann’s fi nancing strategy has always focused on the long term, in the interest of safeguarding the independence and development of the Group and its businesses. To that end, Bertelsmann is active in the capital market, and it is a noted issuer of bonds in the European market. Bertelsmann provides the public disclosure required by the capital market, as evidenced by its fi nancial policy goals, which take their cue from international standards; its corporate management, which focuses on creating value; and its transparent accounting practices, which conform to IFRS requirements.« thomas rabe, Chief Financial Offi cer and Head of the Bertelsmann AG Corporate Center Bertelsmann Annual Report 2009 History Responsibility FUTURE »Looking back on more than eight decades of broadcasting experience, RTL Group relies on two principles to guide it into the future of the TV business. First: Th e audience alone decides − what they want to see, when and how they want to see it. Second: A lot of money does not automatically mean lots of viewers. Our success depends on our creativity, smart scheduling and sensitivity to trends. In the digital world there will truly be TV for everyone – for broad audiences as well as narrow niche audiences. RTL Group will be present with its contents and brands wherever the audience is.« gerhard zeiler, CEO, RTL Group »Th e rise of Bertelsmann after World War II was based on the brilliant idea of bringing books to people through the Lesering book club. Th is idea has fascinated me from the beginning. But an idea can only lead to success if an entrepreneur manages to put it into action in the real world – effi ciently, with courage and foresight. Only then is it possible to shape changes and adapt a company to new conditions. Th is is precisely what we are doing at Direct Group.« fernando carro, CEO, Direct Group 23
Page 1: Annual Report 2009 Digitization Inn
Page 4 and 5: Bertelsmann at a Glance Key Figures
Page 6 and 7: Corporate Divisions at a Glance RTL
Page 8 and 9: Content 8 - 23 175 Years of Bertels
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Future
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