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175 Years of Bertelsmann | The Management | The Group | Divisions | Spirit | Financial Information<br />

The Legacy for Our Future<br />

1835 – 1930<br />

1930 – 1950<br />

1950 – 1980<br />

1980 – 1990<br />

1990 – 2000<br />

2000 – 2009<br />

Future<br />

»During these past 175 years Bertelsmann was built on books.<br />

Random House is very proud that our global book publishing<br />

represents both the foundation and an important part of the<br />

future of our parent company. Th rough its creative collaborations<br />

with our authors, Random House has been privileged<br />

to publish some of the most honored and widely read books<br />

for adults and children. In both print and digital editions, our<br />

books will continue to create an everlasting bond with readers<br />

worldwide as they contribute to Bertelsmann’s growth and<br />

prosperity.«<br />

markus dohle, Chairman and CEO, Random House<br />

»Bertelsmann’s fi nancing strategy has always focused on the<br />

long term, in the interest of safeguarding the independence<br />

and development of the Group and its businesses. To that end,<br />

Bertelsmann is active in the capital market, and it is a noted<br />

issuer of bonds in the European market. Bertelsmann provides<br />

the public disclosure required by the capital market, as evidenced<br />

by its fi nancial policy goals, which take their cue from<br />

international standards; its corporate management, which<br />

focuses on creating value; and its transparent accounting<br />

practices, which conform to IFRS requirements.«<br />

thomas rabe, Chief Financial Offi cer<br />

and Head of the Bertelsmann AG Corporate Center<br />

Bertelsmann Annual Report 2009<br />

History<br />

Responsibility<br />

FUTURE<br />

»Looking back on more than eight decades of broadcasting<br />

experience, RTL Group relies on two principles to guide it<br />

into the future of the TV business. First: Th e audience alone<br />

decides − what they want to see, when and how they want to<br />

see it. Second: A lot of money does not automatically mean<br />

lots of viewers. Our success depends on our creativity, smart<br />

scheduling and sensitivity to trends. In the digital world there<br />

will truly be TV for everyone – for broad audiences as well as<br />

narrow niche audiences. RTL Group will be present with its<br />

contents and brands wherever the audience is.«<br />

gerhard zeiler, CEO, RTL Group<br />

»Th e rise of Bertelsmann after World War II was based on the<br />

brilliant idea of bringing books to people through the Lesering<br />

book club. Th is idea has fascinated me from the beginning. But<br />

an idea can only lead to success if an entrepreneur manages<br />

to put it into action in the real world – effi ciently, with courage<br />

and foresight. Only then is it possible to shape changes and<br />

adapt a company to new conditions. Th is is precisely what we<br />

are doing at Direct Group.«<br />

fernando carro, CEO, Direct Group<br />

23

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