Values

Chinese ad marketing agency Boda, which G+J operates in
conjunction with the Rayli publishing house, registered an increase
in turnover, setting it apart from the local competition.
The joint venture is the undisputed market leader in the
women’s segment, and recently entered the men’s segment
with the launch of the magazine “Leon” in 2009. This daring
step has already paid off. In terms of both sales and ad bookings,
“Leon” has already exceeded expectations.
Adding to this, the titles of a second joint venture, Clip,
which include “Fumo Parents” parenting magazine and “Focus”
science magazine, G+J has long since become an established
presence in the fastest growing magazine market in the
world. But that doesn’t mean it’s ignoring new sales and presentation
methods. The website “Rayli.com.cn” is one of the
biggest Internet portals for women in Asia. The monothematic
web journals from “Parents” get hundreds of thousands of hits
and are exclusively booked per issue by advertising clients.
On its domestic market, too, G+J is exploring digital ways
to present its editorial content, such as for the iPhone. Just
E-BOOKS
With a catalogue of 13,000
titles, Random House U.S. is
among the largest providers of
e-books. In Germany and the U.K.,
more than 2,000 Random House
digital titles respectively are available,
some with bonus material. A market
study has shown that many buyers
of e-books have made few or no
recent print book purchases.
CATCH-UP TV
Those who miss their
favorite series or a show when
it airs on television can call up
entire episodes via the RTL Group
stations’ on-demand platforms.
On M6 in France and RTL in
the Netherlands, viewers can
even enjoy programs they’ve
missed directly on their
TV screens.
one month after Financial Times Deutschland launched its
app in February 2009, the paper had already become one of
the most frequently loaded German language news sites. The
opportunities of digitalization have also led to the development
of new concepts at Direct Group. Given the fragmented
nature of French publishing, the group sees potential in supporting
publishers who want to digitize their titles. With the
bookseller Chapitre.com and the France Loisirs club, France
is now Direct Group’s most important market.
Together with the G+J sales subsidiary DPV, the company
plans to open the fi rst virtual kiosks to sell electronic books,
magazines, and newspapers in Germany. It should be possible
to use the kiosk with all manner of mobile devices and
eReaders, including the Blackberry and the iPhone. The goal
is to establish mobile reading on the German market. Consumers
should be able to make spontaneous purchases, says
Thomas Feinen, head of corporate development at Direct
Group. “For example, if someone is sitting on a train and has
just fi nished reading the second installment of a trilogy and
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