Career Development Service - Cranfield School of Management ...

� Designed effective promotional schemes and campaigns to heighten brand and project awareness, through radio and print advertising, the
latter within key real estate magazines and newspapers in the Gulf region. Selected five online real estate websites, which were hand picked
for their exposure in the marketplace, this generated more than 1,000 leads per quarter for the sales team.
� Prepared market information and competitor activity reports for existing and new projects; gathered information from the sales team, met
sales agents and collected information from media and government regulatory bodies, which helped the company in analysing the
competition and developing strategy accordingly.
� Developed an effective database management system by understanding the individual project product mix, pricing and specification, which
helped the management to monitor the performance of the sales team, to undertake analysis of average rate realisation and product mix
effectively.
� Responsible for customer relationship management by communicating to customers on progress of the project, meeting existing
customers and investors regularly and implementing a customer satisfaction system so that clarification and complaints of the customers
were addressed immediately and effectively.
Wunderman: Account Group Head -�India (Sep 2007 - Jan 2008)
Wunderman is a part of Young & Rubicam Brands and WPP - leaders in advertising, branding, and marketing.
� Headed the customer relationship marketing (CRM) programme for India's third largest manufacturer of motorbikes by understanding the
client requirement and by developing and implementing strategy, resulting in 10% increase in sales, for the client, through customer referral.
� Responsible for proper functioning of the CRM programme by setting milestones and structuring meetings between the client and creative
team, to achieve best efficiency.
� Negotiated with 50 vendors and programme partners for referral rewards and membership club card. Acquired these items on behalf of the
client.
� Responsible for making partnership alliances with non competitive brands, resulting in new revenue stream for the company and the client.
� Created a CRM programme manual for the client, dealers and sales team that defined the procedures, processes and rules about the
programme; resulting in smooth functioning.
� Developed and implemented a direct mail programme, which increased customers��participation and resulted in 10% increase in sales for
the client and success of the programme.
� Supervised a team of five account executives, to send weekly reports to the client related to dispatch of reward items to the customers,
through referral and repurchase, via training of the team and offering guidance.
Axis Bank: Relationship Manager -�India (Oct 2005 - Sep 2007)
Axis Bank is India's third largest private sector bank and a dominant player in the retail banking sector with more than 853 branches
globally.
� Successfully achieved budget target in deposit by 125% and fee based income by 150% by focussing sales goals and maintaining
relationship with existing high net-worth clients.
� Acquired 300 new clients by building relationships with cross functional departments and generating referrals from them.
� Conducted personal financial reviews for priority banking clients and offered customised wealth management products to these clients
based on their risk profile and financial goal by co-ordinating with the product and branch banking teams.
� Restructured client network through effective direct marketing strategies, which led to 38% increase in portfolio worth of inactive customers.
� Selected to mentor and train five MBA graduate trainees in areas of business development, relationship management and banking
operations.
� Organised events, shows and networking platforms for priority banking customers, generating more than 250 referrals of high networth
individuals from existing customers.
Aviva Life Insurance: Financial Planning Consultant - India (Apr 2004 - Sep 2005)
Aviva is the world�s fifth largest insurance group with over 54,000 employees serving 50m customers in 28 countries across the world.
� Responsible for new business development through bank assurance channel by providing insurance advice to high net-worth clients
including American Express Bank and Royal Bank of Scotland.
� Successfully achieved sales target by 150% in the year 2004 by making 120 client visits on a monthly basis.
� Rated among top three achievers in bank assurance channel for outperforming sales target every month.
� Devised and implemented a referral contest, informed existing customers about the contest which generated 500 referrals for the bank
assurance channel.
� Responsible for co-ordinating weekly sales meetings for the bank assurance channel and for compiling sales MIS reports for the branch,
reviewed by the sales and territory managers.
� Conducted monthly programmes to educate customers on insurance and awareness of Aviva brand in India by presenting in multinational
companies and social clubs of high network individuals.
For more information, or to contact the team about any of our students, visit www.cranfieldsomcareers.info/contactus Page 2 of 2