Career Development Service - Cranfield School of Management ...

Career History:
Panache Publishers: Publisher/Business Development - New Delhi, India (Jun 2003 - Dec 2008)
Launched Panache Publishers as a contract publishing house catering to a niche audience of diplomatic missions, government
officials, business and media. The company identified communication goals of the clients and successfully implemented the same by
producing publications which were handed over to the client under a unique business model.
� Managed and co-ordinated a team of 28 full time and ad hoc team members. The team members included marketers, graphic designers,
editors and print production specialists.
� Successfully negotiated publishing contracts for the company from clients ranging from diplomatic missions, trade commissions and
chambers of commerce. These publications were meant for a niche audience and included commemorations of high level
Presidential/Prime Ministerial state visits. Clients included Indo-French Chamber of Commerce & Industry, Indo-Belgian-Luxembourg
Chamber of Commerce & Industry, Embassy of India (Luanda) and the Embassy of Indonesia (New Delhi).
� Succeeded in publishing 75 magazines over a span of five years, providing consultancy and guidance to clients in their marketing
communication strategies. This entailed deciding the promotional objectives, target audience, circulation strategy and editorial contents for
desired impact.
� Received appreciation letters from clients such as the Trade Commission of Austria, (New Delhi), and the Embassy of Afghanistan, (New
Delhi) for quality publications.
L.B. Associates (Pvt.) Limited: Business Development - Noida, NCR Region (Dec 2001 - May 2003)
A leading publisher of niche publications in India. L.B. Associates is a diversified company with publishing as its core business. The
company publishes leading magazines including Diplomatist, Survive and Creature Companion.
� Successfully diversified the company from the existing client base of diplomatic missions to trade blocks, state and central government
institutions and launched educational newsletter �Options��aimed at the student community. Led, motivated and trained the marketing and
sales team of the company which led to increased sales by approximately 35% in a single year.
Wigan and Leigh College (India): Junior Faculty (Marketing) (Dec 2000 - May 2001)
Developed lecture notes for senior faculty in marketing through research of academic journals, articles and textbooks. Participated in
conducting classroom sessions with senior faculty on �Fundamentals of Marketing�.
� Organised guest lectures and seminars for management students from industry.
Sterling Auto Engineers: Senior Business Development Manager - New Delhi, India (Sep 1998 - Nov 2000)
The firm is a leading auto-parts manufacturer and export firm based in New Delhi.
� Successfully diversified the company's client base away from OEMs where a higher realisation was met. The diversification was achieved
after careful market analysis using market research.
� Negotiated contracts with domestic and international clients for the company�s piston rings product range. The majority of the contracts
were successfully renewed.
� Motivated, coached and led international sales and marketing team of six people.
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