Career Development Service - Cranfield School of Management ...

Career History:
Symrise (Shanghai) Limited: Product Manager Scent and Care - ��������������������������- Aug 2009)
Fourth largest fragrance and flavour manufacturer in the world with a turnover of �1.3bn, supplier to leading FMCG companies.
� Managed highly effective team of two assistants and one intern, growing the product portfolio. Drove sales growth by using strong
interpersonal skills, working in cross functional teams and establishing strong relationships with the sales team across four categories; fine
fragrance +30%, haircare +16%, cosmetics +10% and deodorant +26% 2007/2008 year on year value growth.
� Created new personal care product ideas through analysing market trends, presented these to key customers such as Beiersdorf, Johnson
& Johnson, Henkel and LG to gain new project briefs. Successful examples include styling shampoo for Beiersdorf's Slek range, traditional
Chinese medicine applications to modern products e.g. Nivea face creams, a good-night shower gel for Slek and 'Lohas' lifestyle concept
for Mind Upon Mind tissues, adding new business in excess of �2m between 2007-2009.
� Launched and designed quarterly magazine newsletter, sent to all key account customers, such as NICE, Liby, Jahwa, Beiersdorf, Johnson
& Johnson and Henkel, to communicate market trends, new product launches and technological innovations. A key service, which
differentiates Symrise from its competitors and contributes to strong customer relationships.
� Discovered a new business opportunity through a joint strategic planning project, with the sales team for the tissue market. Became sole
fragrance supplier to a fast growing �160m tissue producer, won and maintained through strong sales relationship and continuous
innovative marketing support for the customer 2007-2009.
� Lead marketer for personal care product portfolio, worked in cross functional teams with sales, product evaluation and perfumers to help
win projects with key account customers. Won the new Estee Lauder �Ying -Yang��product range supply contract (due to be launched in
2010), through strong marketing communications and fragrance concept support (2009). Also created a variety of fragrance experience
launch stories for the fine fragrance key account Jahwa. These concepts helped win accumulated contract business worth �1.1m, 2007-
2009.
� Won key business contract with China�s biggest paper manufacturer (Heng An) by introducing a series of �Green movement��concepts
worth an additional yearly sales value of �500k, 2006-2007.
Symrise (Shanghai) Ltd: Marketing Executive Scent Care - ��������������������������- Mar 2007)
� Analysed new product launches and trends in consumer behaviour, provided insights to cross functional teams.
� Strengthened the marketing and sales communication, provided guidance for new fragrance development.
� Built up an encyclopaedia library of mass market beauty care products launched between 2005-2008 in China.
� Translated latest global trend documents and press releases, provided to local customers to strengthen and reinforce business
relationships.
� Managed product sample library and documentation of olfactive conclusion of personal care and household products, a comprehensive
database that provided inspiration for fragrance creation and benchmark of products for new product development tests.
Symrise (Shanghai) Ltd: Evaluator Scent Care - Shanghai, China (Apr 2005 - Oct 2006)
� Selected shortlisted fragrances that were submitted to customers, produced products for the personal care and household sectors in order
to win new fragrance supply contracts. Role also involved promoting new frangrance ideas to the sales team.
� Organised fragrance collection library with over 1000 samples.
� Selected the winning fragrance for the No 1 leading detergent powder in China (volume share), additional business worth �2m, 2006.
International Fragrance and Flavour (Shanghai) Limited: Administrative Position - ��������������������������- Apr 2005)
Second largest fragrance and flavour company in the world with annual turnover of �1.6bn.
� Helped maintain daily business operation and developed strong organisation, communication and interpersonal skills.
Firmenich (Shanghai) Limited: Internship Fragrance Marketing Department - Shanghai, China (Jul 2003 - Jan 2004)
Third largest fragrance and flavour company in the world with annual turnover of �1.7bn.
� Assistant to the lead product manager, analysed market research data, helped design the creative centre presentations and translated
global trend presentations.
For more information, or to contact the team about any of our students, visit www.cranfieldsomcareers.info/contactus Page 2 of 2