Career Development Service - Cranfield School of Management ...

� Evaluated and edited global consumer insights against multiple criteria, such as understandability from a customer�s point of view,
innovation and their strategic impact, resulting in an overview of global consumer insights helping the HQ to understand consumers needs
worldwide.
� Supported the international brand manager / international junior brand manager with all on-going projects and the day-to-day business of the
BLU Lip Care team, through the preparation of presentations and briefings, competitor analyses and preparation of market data, providing an
overview of the Labello brand's positioning in the market.
� Teamed with and coordinated information with internal departments (Manufacturing, Supply Chain, Quality Management, Legal, Laboratory,
Packaging and Market Research) to ensure the success of the master artwork process for the 2009 brand re-launch.
� Communicated independently and negotiated prices successfully with multiple agencies.
adidas AG: Conducting Advertising Analysis for TV Campaign - Germany (Apr 2008 - Jun 2008)
Being a global leader in the sporting goods industry, the adidas Group has been part of the world of sports on every level for over 80 years,
delivering state-of-the-art sports footwear, apparel and accessories.
� Conducted advertising analysis for an adidas TV campaign, in cooperation with the Market Intelligence Manager and Business Development
department of adidas AG and a team of 24 students from the University of Passau. Evaluated the results of a self-designed online
questionnaire completed by approximately 1500 people of the Federal Republic of Germany. The Resulting report described the method of
collecting data, as well as, results of the analysis.
� Led and supervised five members of the statistical analysis and evaluation team by allocating duties, setting deadlines and milestones and
verifying the results ensuring a professional analysis of the survey results.
� Trained the five statistical analysis team members, by explaining how SPSS worked and the steps that needed to be taken in the process,
allowing apportioning of statistical work to the team.
INSTEAD e.V. Member of the Advisory Board, Germany (Sep 2008 - Apr 2009)
Established over 20 years, INSTEAD has successfully carried out strategic and operational projects in the area of Marketing & Sales,
HR and Business Analysis, for small and medium sized companies in Germany.
� Set goals and milestones for the Directors of the management board according to the problems in each department, ensuring the strategic
refinement of the organisation, which resulted in an improvement of INSTEAD�s consulting quality and the internal organisational processes.
� Approved the actions of the board of management at the end of the fiscal year, by checking every board members annual report and
importantly, the annual report of the cash auditor to ensure that all business activities pursued by the board members were legally correct
and in the best interest of the organisation.
� Assisted the board of management by advising on critical situations or decisions such as, the future legal form of the organisation or
anticipated high spending.
INSTEAD e.V. Director of the Human Resource Department & Member of the Management Board, Germany (Sep 2007 - Apr 2008)
� Hired 16 new members as aspirants at the beginning of the fiscal year, after having interviewed approximately 100 students with the support
of other members of the HR department, to ensure a talent pipeline within the organisation.
� Motivated members through managing INSTEAD's reward system, which allocates a certain number of points for fulfilling specific tasks
within the organisation such as, training of other members and recognising achievements, awarding prizes according to their performance.
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� Led a consultancy project for determining Passau's business structure in order to provide local clients with information about their business
environment, as well as, conducting and evaluating a survey about Passau's business climate; including the design and despatch of the
questionnaire to various companies, the statistical analysis of the survey's outcome and preparation and online publication of the resulting
report.
� Supported the Director of the Key Account department by assisting with the day-to-day business, including acquisition of new customers
and CRM through cold and warm calling, resulting in the acquisition of new projects for the members of INSTEAD.
CenTouris Data Analyst, Germany (Jan 2007 - Aug 2008)
CenTouris is the market research institute of the University of Passau.
� Ensured quality by controlling data of the incoming interviews and by developing control mechanisms with SPSS Syntax and established
SPSS Syntax programmes and SPSS data sets for data input, to enhance the process of data evaluation.
� Prepared project reports and tables for data evaluation in order to provide the project managers with the necessary information that they
need to interpret the data and give recommendations to the clients.
Ernst & Young AG Internship in the Human Capital Department, Germany (Mar 2008 - Apr 2008)
Ernst & Young is a global leader in assurance, tax, transaction and advisory services.
� Individually supervised the creation of a brochure for the China Competence Centre regarding the settlement of Chinese companies in
Germany, providing Ernst & Young�s Chinese clients with a quick overview on the most important issues to consider when settling their
company in Germany.
� Prepared proposals for potential clients and new businesses.
� Supervised and assisted clients of diverse industries (e.g. retail and consumer products, technology, communication, global financial
services) with their daily business by clarifying legal issues regarding tax for them in order to reduce the tax payment for their employees.
For more information, or to contact the team about any of our students, visit www.cranfieldsomcareers.info/contactus