Career Development Service - Cranfield School of Management ...

Career History:
Tarchini Consulting SA: Marketing Assistant - Lugano, Switzerland (May 2009 - Sep 2009)
Tarchini Consulting SA, an international real estate company involved in building, letting and managing private and industrial units.
The most profitable of these are FoxTown Factory Stores designer outlets in Switzerland and China (2,000 employees).
� Evaluated and executed advertising, sponsorship, collaboration and commercial unit hiring incoming proposals, in relation to corporate
objectives and annual marketing strategy. Liaised with sales, finance and graphics departments, including weekly meetings with general
management and the executive team, resulting in the successful opening of Escada and Ferrari stores in less than two months, ahead of
competitors' timescales.
� Performed ongoing relationship management with 160 store managers (FoxTown Factory Stores) and on the basis of customer buying
trends, fashion manufacturers' evaluation and through outstanding communication skills contacted potential target companies, leading to
several promising meetings (Kathy van Zeeland, Murphy&Nye, John Richmond, Peak Performance).
� Active member of the media centre, directly involved in and responsible for writing press releases, press kits, event organisation and
customer newsletters, increasing FoxTown brand equity, customer retention and acquisition, boosting second and third quarter sales
revenue by 18% in comparison to the same period in 2008. During the Diva Campaign, this involved writing, co-authoring and editing the
work of others, sending out releases fortnightly, as well as writing pieces for tour guides and magazines such as Shopping Milano and Marie
Claire.
� Promoted and led a four month mystery shop project, which included spending time visiting all the stores at FoxTown Outlet, evaluating
shopping windows layout and attractiveness, shopping assistants attitude and approach to the customer, stock levels and quality of clothes,
shoes, accessories, services and in-store communication effectiveness (pricing, labels, promotions). The results served as basis for the
performance and profitability analysis of the stores present in the outlet and as a proven tool during meetings with several companies
challenged by the economic crisis.
GEOS International: Marketing Assistant - Brighton & Hove, United Kingdom (Jan 2009 - Mar 2009)
GEOS International is a company involved in the educational services sector, and is active through a network of over 500 schools and
colleges worldwide with the goal of furthering international communication. Member of a cross-country team, which re-structured the
company corporate website with the goal of unifying the corporate identity across the international branches and pursuing a lined up
marketing strategy. With regard to the customers and the agents, the aim of the project was to increase awareness, recognition and
familiarity of GEOS brand and services offered by the company around the world.
� Contributed to a cross-divisional European marketing team for the brand repositioning, based on competitor best practice analysis and
customer needs, ICT habits and new trends in the education sector research. The results formed the basis for all further customer
relationship marketing improvements, lowering the operational customer service costs.
� Executed two projects efficiently and in a high pressure multi-cultural environment; constantly challenged by the more change/risk-averse
Asiatic branch. Due to confidentiality agreement, results of the projects cannot be disclosed, however through the openness and
determination of the team, tight deadlines were met and the company's marketing division goals fulfilled.
FoxTown Factory Stores: Customer Service Assistant - Mendrisio, Switzerland (May 2006 - Sep 2008)
FoxTown Factory Stores, a designer outlet that offers great value at small prices with 160 stores and more than 250 brands under the
same roof. In 2008 voted one of the 10 best outlets in the world by Forbes (2008 turnover US$250m).
� Involved in ensuring quality customer service and responsible for the outlet supervision at its busiest times. Intermediary between
customers, personnel and management, charged with submitting reports, including input and creative ideas to improve the service, in
accordance with the company's strategic direction. The invaluable customer insights, served as a main starting point for the advertising
campaign launched during Spring 2009, aimed at positioning the outlet at the top of the rankings in the Southern European market.
� Took part in the management of quality questionnaires and in a customer behaviour observation project, which concerned spending time at
the mall noting how staff engaged with shoppers, consumers shopped with friends or family, customers' window shopping and which
questions were asked most at the information point. The project included interviews with members of the staff (store managers, shop
assistants, maintenance personnel) aimed at gaining more insight and improving both the tangible and intangible offer to the customer,
resulting in an annual increase of 23% in sales turnover in 2008.
���������������������������������- Ascona, Switzerland (Apr 2005 - Sep 2005)
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trade and premium products distribution (16,000 employees, 2008 turnover US$1.4bn).
� Member of a highly co-operative and competitive team of 45 working in sales and customer service. Responsible for ensuring high quality
service to international customers, in charge of the ice-cream parlour's daily activities including opening the store, ensuring stock levels and
inventories were maintained. Revenues depended heavily on ice-cream sales.
� Assisted tourists through interpersonal and communication skills, which enabled the branch to increase sales by 20% at the end of 2005
summer period.
For more information, or to contact the team about any of our students, visit www.cranfieldsomcareers.info/contactus Page 2 of 2