Career Development Service - Cranfield School of Management ...

Career History:
Renmin Beijing Radio (RBC): Journalist - China (Jul 2007 - Sep 2007)
RBC is the largest broadcasting corporation in Beijing. As a public service broadcaster, RBC provides services including nine radio
stations and an extensive website: http://www.rbc.com covering seven regions in China and has a strong collaboration with the BBC
and CNN.
� Researched and compiled independent five minute reports, including looking at the trend behind parents sending their children to study
during school holidays across China's universities. The programme was called 'Education Face to Face' and accompanied the studio
discussions on the subject.
� Responsible for selecting and inviting guests to be interviewed on the programme, communicating with the guest regarding the outline of the
show, questions that would be asked, duration, time and date and generally putting them at ease.
� Covered international and internal education conferences and expositions and pre-recording the broadcast at the location in order to
promote these events, which would be aired daily on the programme.
Vantage Company: Administrative Assistant - China (Jul 2008 - Sep 2008) & (Jul 2009 - Sep 2009)
The largest manufacturer and distributor of kitchen and bathroom cabinets for the building trade in China.
� In charge of the opening ceremonies of two new flagship stores, which involved writing press releases and issuing to national papers,
working with a local agency on a new advertisement for TV to launch the stores, designing the layout and content for posters and flyers,
which were mailed out to customers, subway stations and seen on side of buses. These activities were aimed at strengthening the brand
and resulted in a 400% increase in sales over a three day period.
�
Press Office of Beijing Normal University: Editor for News Online and Journalist for Newspaper - China (Nov 2005 - Nov 2007)
Press Office of Beijing Normal University handles a wide range of media enquiries, including the publication of a weekly newspaper,
website and a TV station.
� Selected the best, most interesting and thought provoking articles from hundreds supplied by faculty and students and replied to every
submission, whether it would be printed or not.
� Edited the articles, using the equivalent of an Apple Mac in China and with assistance from the team of eight, published the finished paper.
� Successfully had published six articles, with topics ranging from interviews with famous professors and students who were known for
winning a national competition or who volunteered their time within the community to teach youngsters.
� Led the weekly planning meetings, discussing and agreeing the next topics with the team, scheduling interviews and editing reports for the
news website.
For more information, or to contact the team about any of our students, visit www.cranfieldsomcareers.info/contactus Page 2 of 2