Career Development Service - Cranfield School of Management ...

Career History:
BBDO Consulting Shanghai: Marketing Consultant (Internship) - Shanghai, China (Oct 2008 - Feb 2009)
BBDO Consulting is the international management consultancy for market-orientated management.
� Developed a comprehensive outline of consumer behaviour and the environment for branding and marketing in China forming a principal
item for various client projects.
� Analysed the brand awareness, brand image and communications performance of several chemical companies in India resulting in a
detailed benchmark analysis.
� Supported the management with the development of a �value proposition proposal��for potential clients regarding the benefits of a focussed
brand positioning in China.
� Prepared the subject �Current Trends in Sustainability and CSR��for a corporate social responsibility conference in Singapore.
SevenOne Media: International Product Manager (Part-time) - Munich, Germany (Mar 2008 - Aug 2008)
SevenOne Media is Germany�s leading marketer for audiovisual media, generating approximately 3.2 bn gross contacts on television
and online.
� Analysed national research and programme data of the company's television stations resulting in a comprehensive report for the
international market containing performance evaluations and trend reports.
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� Supervised the website and composed features for current programme highlights to attract customers.
Ludwig-Maximilians-University Munich: Tutor (part-time) - Munich, Germany (Oct 2007 - Feb 2008)
� Led practice sessions for Bachelor students teaching empirical social research, statistics, data analysis and management with SPSS.
� Provided office hours for assisting students with homework and exam-related questions.
� Involved in the correction and evaluation process of the exam in co-operation with the tutor team and the supervising lecturer.
GfK Group: Market Researcher (Internship) - ����������������������������- Oct 2007)
The GfK Group is the fourth largest market research organisation worldwide, operating in more than 100 countries and employing
over 10,000 staff. In 2008, the GfK Group�s sales amounted to �1.2bn.
� Analysed complex data from the consumer panel and used the key findings as a basis for giving FMCG clients strategic advice on new
product launches and communications measures.
� Assisted the marketing consultants in analysing and preparing research result presentations for clients such as Beiersdorf, Procter &
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� Conducted complex calculations with SPSS to be integrated into the market research projects.
Triad Berlin: Event Manager (Internship) - Berlin, Germany (Aug 2006 - Sept 2006)
Founded in 1994, Triad Berlin is one of Germany�s most successful communication agencies today.
� Planned and organised brand-related events for well-known German corporations including Karstadt Warehouses and the Bertelsmann
Foundation.
� Developed and co-ordinated time schedules for the preparation and realisation of different projects involving various functions of the agency.
� Involved in managing artists, presenters and speakers for the events.
For more information, or to contact the team about any of our students, visit www.cranfieldsomcareers.info/contactus Page 2 of 2