Career Development Service - Cranfield School of Management ...

Career History:
Shanghai Roche Pharmaceuticals Ltd: Business Analyst - China (Feb 2007 - Sep 2009)
Shanghai Roche Pharmaceuticals is Roche�s first joint venture in China. Founded in Switzerland, the Roche Group is one of the top
ten global pharmaceutical enterprises. Through 15 years of development, Shanghai Roche has grown into one of the leaders in
China�s pharmaceutical industry, with double-digit increases in sales turnover in consecutive years.
� Initiated and implemented new customised business intelligence projects for different products, and as a team member, was instrumental in
����������������������������������������������70m), by carefully planning and initiating projects. As a result, was nominated �Best
Employee��of Roche in 2008, and achieved recognition from senior management.
� Participated in the marketing team activities, producing and enhancing marketing strategies, through analysing outsourced and internal
market intelligence and acting upon the findings.
� Assisted the marketing and sales team to co-ordinate annual target and budget setting, working closely with the financial control team.
Involved in cross-departmental activities and communications, positively influencing the process.
Shanghai Roche Pharmaceuticals Ltd: Marketing Assistant - China (Jan 2006 - Jan 2007)
Provided assistance to the central marketing team, organising marketing activities including brand meetings, seminars, sponsor
projects and client training (UCLA Hospital management training). Contributed to an annual sales increase of 30% (�6m) through
managing the event organisation process.
� Actively participated in agency briefings; contributed the idea of organising brand meetings, seminars and fora, which was adopted by the
organisation. These proved successful in increasing sales turnover.
� Co-ordinated with finance and purchasing departments to make sure every marketing activity ran smoothly and within budget, whilst still
fulfilling the required criteria of the marketing department, and maintaining the aim of satisfying the needs of consumers.
� Presented findings from internal sales data and marketing intelligence reports monthly to marketing team, presenting field force
performance and offering recommendations and solutions.
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