Career Development Service - Cranfield School of Management ...

customers and increasing the potential for future business opportunities.
� Effectively organised and fulfilled management tasks to meet revised delivery deadlines, which avoided a �1m loss. Gained vital experience
in co-ordinating and managing complex situations that required high levels of detail and quality assurance.
ASUSTek Computer Incorporation: Marketing Investigator (Part-time) - Zhuhai City, China (Oct 2007 - May 2008)
'Asia�s Top 10 IT Companies' and the No.1 motherboard manufacturer in the world, providing peripheral computer equipment and
striving to be an integrated 3C solution.
� Conducted field research to investigate the business performance of 300 targeted distributors in two days, leading to further analysis on the
entire logistics operation. Resulted in recommendations for future improvements.
� Effectively analysed large amounts of sales data, providing coherent graphical analysis to aid other departments in understanding the PC
market environment. Critically evaluated the marketing strategies, offering feedback and advice.
� Presented the benefits of the relationship approach to the distributors and the management by identifying key areas for optimisation, upon
which the two parties were able to act.
Abbott Pharmaceutical Ltd.: Marketing Assistant (Summer Intern) - Guangzhou City, China (Jul 2007 - Sep 2007)
A global, broad-based health care company, with its core businesses focusing on pharmaceuticals, medical devices and nutritional
products.
� Supported management to plan and conduct product promotions, advertising, distribution and events, which proved to be successful in real
market, helping to increase customer awareness.
� Acquired excellent negotiation and sales skills, through extensive market research projects and sustained interaction with clients, developing
communication and professional working relationships.
� Assisted in the launch of a new product by creating awareness and carrying out promotional activities that achieved sales targets.
� Earned a positive reputation and prestige from management and colleagues for passion in work, outstanding communication techniques
and adaptation skills, which had been applied to a number of key projects, all of which were highly successful.
Research project on "Farmers, Agricultures, Rural Areas": Team Leader - Zhuhai City, China (Feb 2008 - Jun 2008)
One of the key research programmes undertaken by Sun Yat-sen University and sponsored by the Zhuhai Government.
� Managed a team of 17, gathering information on rural issues through interviews and questionnaires. Applied analytical techniques with the
aim of improving the overall performance of the group during data collection.
� Collected and codified a wealth of statistics, which provided valuable reference materials for the entire research group. Successfully
became the co-author of a research report on the topic of the Rural Reform System.
� Praised by the Director Professor of the research group for "demonstrating impressive dedication and sound research potential, with strong
analytical and problem-solving abilities" throughout the research programme.
Qiujin Newspaper Office: Minister of Salon Department, Sun Yat-sen University - China (Sep 2007 - Jul 2008)
A platform for scholars to lecture their latest speeches and for students to discuss national affairs and social phemomena.
� Greatly improved the organisational image by creating the first 'Enlightening Forum' for freshmen, planning the first 'Festival for Journalists,'
which laid a solid basis for Qiujin's later development.
� Canvassed large enterprises including Coca-Cola, via face-to-face negotiation, to sponsor a series of fora, lectures and student activities,
which substantially improved organisational and managerial skills and the ability to seal a deal.
Taobao Online Store: Self -Employment (Jan 2001 - Feb 2003)
Initiative in a proprietorship business on Taobao, retailing and wholesaling trendy women's underwear.
� Established own brand 'Bra-tender' at the age of 14. Designed unique marketing strategies and managed to achieve over 300 deals in the
first month, exceeding 1,000 deals monthly at its peak through individually launching successful sales promotions and maintaining valuable
customer relationships.
� Took on multiple responsibilities, including market research of products, ordering, marketing, delivery, customer service and stock control,
resulting in the development of a successful brand and approach.
� Gained insight into retail and wholesale business and acquired useful experience of providing fast and efficient services to customers.
Proactively gained a strong customer focus, demonstrated through effective handling of more than 150 client queries on a daily basis,
resulting in increased repeat orders by 10% on average, and winning several customers through word of mouth recommendations.
For more information, or to contact the team about any of our students, visit www.cranfieldsomcareers.info/contactus Page 2 of 2