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Career Development Service - Cranfield School of Management ...

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<strong>Career</strong> History:<br />

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customer behaviour, set to generate an extra �100k in revenue.<br />

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developing individual marketing materials and strategies and working with advertising, print and film agencies. Customers who used these<br />

strategies gained up to 50 new customers per marketing event.<br />

� Ensured continuous success <strong>of</strong> marketing strategy for the top five wholesalers by revising and analysing past and current data and<br />

marketing materials. Results indicated direction for future strategies.<br />

Smartyhost: Sales and Marketing Assistant - Melbourne, Australia (Sep 2008 - Dec 2008)<br />

Accredited registrar for Australian domain names with 30 employees serving over 60,000 customers; business unit <strong>of</strong> MYOB, a trusted<br />

supplier <strong>of</strong> s<strong>of</strong>tware services to more than 700,000 businesses worldwide.<br />

� Promoted, sold and registered new domain and hosting accounts by advising customers over the phone and via email. Ensured customer<br />

satisfaction and reliability, thereby sales increased by 5% through checking and updating accounts, as well as meeting and greeting clients<br />

and business partners.<br />

Lyceum Language Institute: German Teacher - Melbourne, Australia (Aug 2008 - Jan 2009)<br />

Nationally and internationally recognised language school with 30 employees.<br />

� Successfully taught beginner, intermediate and advanced classes <strong>of</strong> up to 10 adult students, through constantly monitoring <strong>of</strong> students'<br />

progress through testing and in-class assessments.<br />

� Planned, developed, and implemented class and extra-curricular activities for students <strong>of</strong> all levels, by analysing students' interests and<br />

progress, as well as implementing personal teaching strategies.<br />

EADS Astrium, PR & Exhibitions Department: Internship - Bremen, Germany (Feb 2008 - Jul 2008)<br />

Department with 20 employees in global aerospace company, subsidiary <strong>of</strong> EADS, a global leader in aerospace, defence and related<br />

services.<br />

� Organised participation in national and international fairs, exhibitions and events by communicating with all stakeholders, such as logistics<br />

agencies, participants and organisers and analysing former successful events to ensure smooth future delivery.<br />

� Re-designed and promoted two <strong>of</strong> the visitor centres at different company sites by developing marketing strategies and plans, guaranteeing<br />

visitor's facilities were modern and well equipped in time for the opening <strong>of</strong> the new production hall in Lampoldshausen.<br />

� Co-ordinated sponsorship activities for careers fairs by communicating with organisers, participants and internal departments.<br />

� Applied customer relationship marketing tools to establish and organise contact with customers.<br />

� Worked as assistant to the public relations and exhibitions manager, organising travel, meetings, and maintaining diaries and emails.<br />

EcoColors: Sales & Marketing Department, Internship - �������������������������- Jun 2007)<br />

Tour operator for sustainable tourism with 20 employees, catering for global clients.<br />

� Promoted the company via electronic marketing by designing and updating the company's website, creating mail campaigns and applying<br />

and controlling marketing tools, such as Google Adwords and Affiliate Marketing. Website traffic increased by 9% after implementing the<br />

new electronic marketing tools.<br />

� Designed and created marketing materials in co-operation with advertising and print agencies, contacting wholesalers, selling tours to<br />

national and international travel agencies and writing press releases, which resulted in co-operation with six new international agencies<br />

including Marco Polo Travel and Bestday Tours and an increase in sales.<br />

� Organised and implemented events, tours, and participation in fairs such as the ITB Berlin, one <strong>of</strong> the largest international tourism fairs and<br />

the International Tourism & Travel Show in Toronto.<br />

� Created questionnaires, analysed client feedback and implemented improvements when needed in co-operation with a team <strong>of</strong> five tour<br />

guides.<br />

�����������������������������������������������������������- Dublin, Ireland (Jul 2004 - Sep 2004)<br />

Department with 10 employees within major Irish daily newspaper.<br />

� Promoted the business in a team <strong>of</strong> four by implementing electronic marketing tools, creating online and <strong>of</strong>fline marketing campaigns and<br />

preparing presentations for major clients such as Germanwings and Aer Lingus.<br />

� Analysed sales and market share by undertaking cost analysis and bench marking and interpreting statistics.<br />

� Assisted the sales and marketing manager by processing enquiries, data entry and fulfilling general administration duties.<br />

For more information, or to contact the team about any <strong>of</strong> our students, visit www.cranfieldsomcareers.info/contactus Page 2 <strong>of</strong> 2

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