Career Development Service - Cranfield School of Management ...

Career History:
SPX Corporation: Marketing Specialist (Graduate Trainee Program) - Shanghai, China (Sep 2006 - Sep 2009)
SPX Corporation was founded as an automotive components supplier, and is now a global Fortune 500, multi-industry company.
Customers include Jaguar/Land Rover, GM, VW, Ford and Chrysler.
� Created marketing communication plans for 2008 with a budget of US$800k and implemented the plan, saving 12% of budget through
positive and strategic negotiations with diver suppliers.
� Independently managed Marcom Literature, including the development of a company brochure, vertical market brochure, service and energy
solution brochures as well as other promotional materials for SPX APAC. This led to an improvement in the quality of literature, with the aim
of generating more interest from clients.
� Effectively operated as an organiser throughout various exhibitions, efficiently managing exhibition planning, media co-operation and on-site
support activities, developing communication and organisational skills.
� Provided marketing support for dealer channel management, including the dealer showroom and dealer promotional materials, as well as
other events, such as 'DT-500' new product launch campaign, increasing the sales volume by 32% in 2007. Achieved this by improving the
overall quality of marketing material and selecting new marketing techniques to be implemented.
� Dynamically interacted with the media; maintained the corporate website, the placement of news and updated company information, helping
to enhance brand recognition by 18% in 2008 through improved communication.
� Co-ordinated with marketing departments in Japan, Korea, Australia and India on new product launch schedules and advertisement layouts,
using cross-cultural communication methods and adapting campaigns for different markets.
� Successfully organised the sales council meeting 'Global Summit 2007' for SPX Service Solutions, inviting key organisational leaders from
17 countries, developing, co-ordinating and using multi-cultural communication skills.
Shanghai Agricultural Exhibition Limited Company: Marketing Assistant (Intern) (July 2006 - Aug 2006)
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� Co-ordinated with exhibitors in order to ensure participation and effective delivery, helping to increase the customer satisfaction rate by 16%
through listening to feedback and improving services accordingly.
� Built preliminary relationships with potential clients to introduce exhibitions that were related to their company objectives, helping to
successfully launch three new exhibitions in 2006.
� Instrumental in cutting down construction cost by 21% through negotiation with main suppliers.
� Organised press conference for '2006 Agriculture Fair', inviting a number of businesses. Participants included the Chief of The Agriculture
Commission and a correspondent from a main stream media firm in China, which was broadcast by STV news.
� Managed the recruitment of suitable volunteers in order to build a professional image of the company. Assisted in the CV filtering and
telephone interviews.
� Undertook consecutive translation work for Walmart on a forum called 'the agricultural collaboration between U.S and China'. Achieved a
greater understanding of how Chinese and US cultures interact and improved language skills.
For more information, or to contact the team about any of our students, visit www.cranfieldsomcareers.info/contactus Page 2 of 2