Career Development Service - Cranfield School of Management ...

demand forecast, inventory control, customer satisfaction measures and financial report monitoring. In the process of procedure
formulation, proactively emphasised collaboration with regional and local level supply chain, marketing, research and development, and
finance departments, with Vice President's support.
� Optimised and re-balanced supply chain operational efficiency with customer service level, cutting 25% of finished goods inventory, whilst
accelerating customer satisfaction rate from 92% to 96% as a result.
� Lowered the trade receivable overdue rate from 13% to 9% to improve cash flow, which was crucial in the recession period.
Unilever (China) Company, Limited: Supervisor of Supply Chain Finished Goods International Business Development - Shanghai,
China (Nov 2006 - Sep 2008)
� Established trade relationships with 16 Unilever companies in Asia, Africa, the Middle East and Europe. Boosted the home and personal
care (HPC) inter-company business revenue to US$58m in 2008, enjoying 51% compound annual growth rate from 2006 to 2008.
� Supervised all HPC new product launch projects for export business, monitoring development, manufacture and delivery processes by
project schedule control, multi-functional co-ordination and crisis resolution. Fulfilled the target of 100% on-time delivery for new launch
projects every year.
� Set up and managed a quantitative analysis tool to evaluate customer satisfaction rate, which achieved 92% in 2008, through constant
evaluation and feedback related improvements.
� Reduced business wastage by 65% through demand forecast accuracy improvement, inventory optimisation and quality control from
procurement to logistics.
� Enforced the control over cash flow in a variety of ways, including quarterly transfer price examinations, payment term reviews of new
contracts, weekly trade receivable reminders and overdue payment collections.
� Won �The Great Potential Prize��in 2007 for outstanding achievement and future potential in the organisation; only four of 90 managers
received this award.
Unilever (China) Company, Limited: Project Co-ordinator of Foods Research & Development - Shanghai, China (Jul 2005 - Oct 2006)
� Initiated a set of working procedures to improve cross-functional communication among marketing, supply chain and research and
development departments in new product development projects and cost saving projects. Included prioritising research and development
resources based on potential turnover and cost analysis, project schedule alignment after feasibility checks and project progress periodic
reviews.
� Successfully co-ordinated the research and development and manufacturing team on commissioning arrangements and raw material
inspection standards during new product launch projects, ensuring the highest possible standard across all areas.
� Provided food safety laws and regulations support to reduce the legal risks and avoid the trade barriers in export business, ensuring that the
organisation maintained a positive corporate image.
� Established and maintained the raw material specification database to ensure finished goods safety from origin, including manufacturers'
qualification, foods additives and allergens statement, genetically-modified organism free declarations and cross-contamination prevention.
As a result, all food brands (Knorr, Lipton, Skippy) developed excellent brand reputations in China, without any safety issues during this
period.
� Assisted procurement team to select alternative suppliers based on above database. With backup suppliers at home and abroad, the
company sustained production even in the crises of mad cow disease and bird flu.
� Awarded �The Top Performance Prize��in 2006 for outstanding achievement, only two of 40 received this award.
Fudan University Environmental Protection Association: President - Shanghai, China (Apr 2002 - Mar 2003)
� Accomplished the mission to become �The Five Star Student Association in Fudan University��in 2002.
� Advocated and designed the recyclable paper telephone top-up cards as substitute to plastic cards. China Telecommunications Company
(top three in China telephone communication industry) adopted this business model in 2003.
� Led the association and several college faculties to launch an environmental production education programme towards primary and
secondary school students on Chongming Island in Shanghai, which was a critical part of the �Yellow Sea Eco-regional Sustainable
Development Programme��initiated by The World Wildlife Fund, along with government officers, business leaders and volunteers from
China, Japan and South Korea.
� Invited Dr. Jane Goodall and British Petroleum Company to give presentations in Fudan University for biodiversity protection and the vision of
cleaner production respectively.
For more information, or to contact the team about any of our students, visit www.cranfieldsomcareers.info/contactus Page 2 of 2