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FY 2020 - PSTA

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alternatives and rely on public transit for essential and recreational trips. This market includes the elderly,youth, low-income, and no/limited vehicle populations. The discretionary market refers to individuals whohave a choice of transportation alternatives and may choose transit if the service is competitive with theautomobile in terms of travel time, convenience, and/or other factors. The regional market refers to thedemand for commuter travel to other counties in the region. This market was evaluated extensively as partof the TBARTA regional transit planning process.Implications – PSTA should continue to target traditional markets and continue efforts to gaindiscretionary riders. As economic development efforts in the county continue to mature, PSTAshould continue to modify its services in order to capture new riders and new transit markets.Travel BehaviorAs discussed in Section 2, local plans emphasize reducing travel by single-occupant vehicles throughincreasing multi-modal and intermodal transportation options, increasing intergovernmental coordination,and supporting PSTA in carrying out TDP proposals. According to the Pinellas County ComprehensivePlan, future roadway congestion projected to occur on major corridors requires evaluation of long-rangemobility options such as commuter rail and a guideway system.Some roadways in Pinellas County already possess a large proportion of transit trips. Locations with hightransit use should be targeted for premium service consideration. An analysis of transit trips in PinellasCounty revealed that the highest transit trip intensity occurs between the following locations:East and West St. PetersburgSt. Petersburg and Pinellas Park/Mid-CountySt. Petersburg and East ClearwaterSt. Petersburg and Largo/Mid-CountySt. Petersburg and South Pinellas County BeachesDowntown Clearwater and East ClearwaterImplications – PSTA will be continually challenged to provide service to those needing it but livingin areas that are not transit supportive. PSTA will have to become increasingly willing to considerinnovative public transit options. Corridors with a high transit trip intensity should receive prioritywhen considering premium service. Current corridors with lower trip intensity should be targetedfor other service enhancements or modifications.Tindale-Oliver & Associates, IncPinellas Suncoast Transit AuthoritySeptember 2010 6-10 Transit Development Plan

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