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to 2009. During that time, the annual tourist population in Pinellas County has increased 30 percent. Forthe year 2009, the median annual household income of Pinellas County visitors was $110,680, with anaverage head of household age of 48, and average trip budget for visitors is $2,156. Figure 3-3 provides abreakdown of the average trip budget for visitors to Pinellas County in 2009. Map 3-7 illustrates existingand projected hotel and motel units by TAZ for 2010 and 2020. Most areas with existing hotels and motelsare not projected to experience significant increase, except for the notable increase of hotel and motel unitsoccurring in the Tarpon Springs and Oldsmar areas.Figure 3-2Pinellas County Tourist Trends5,500,0005,000,000Number of Vistors4,500,0004,000,0003,500,0003,000,000Source: St. Petersburg/Clearwater Area Convention and Visitor’s Bureau.Tindale-Oliver & Associates, Inc.Pinellas Suncoast Transit AuthoritySeptember 2010 3-14 Transit Development Plan