DRAFT

The typical PSTA rider has a lower hourly wage and a lower household income in 2010 than in2007. Table 5-1 includes a comparison between the rider profiles developed from the 2007 and2010 on-board survey efforts. The proportion of respondents indicating a need to transfer to complete their trip dropped from 69percent in 2007 to 59 percent in 2010. The highest number of transit trips recorded based on the 2010 origin-destination analysisoccurred between the following areas of the county:o West St. Petersburg-Pinellas Park/Mid-Countyo East St. Petersburg-West St. Petersburgo East Clearwater-East St. Petersburgo Downtown Clearwater-ClearwaterThe results of that origin-destination analysis are shown in Map 5-1. Data shown in that map are based oninformation received for Questions 1 and 3 on the on-board survey.Table 5-1PSTA Ridership Profile (2007 and 2010)Category 2007 Average Rider Demographic 2010 Average Rider DemographicEthnic Origin White (Caucasian) – 57.5% White (Caucasian) – 54.9%Residency Classification Pinellas County Year Round Resident – 88.1% Pinellas County Year Round Resident – 92.0%Age 40.7 39.1Work Status Employed – 72.7% Employed – 66.0%Annual Household Income $20,995 $19,611Hourly Wage $12.00 $11.90Hours worked per week 38 37Tindale-Oliver & Associates, Inc.September 20105-8Pinellas Suncoast Transit AuthorityTransit Development Plan