14. PSTA Web Page: In February 2001, PSTA launched its website, www.PSTA.net. The site iscontinually updated with minutes of the monthly Board meeting, special events, employmentopportunities, planning, and financial reports. Surveys also have been provided where thepublic can provide feedback on proposed service modifications and route performance. Tripplanning is also now available 24 hours a day, 7 days a week through the PSTA website or byusing Google Transit and PSTA has extended web access to its services via a number ofsocial networking websites including Facebook, Twitter, and LinkedIn. Over 7.2 millionpeople visited the PSTA web page.15. Board Workshops: The PSTA Board of Directors meets in workshop sessions monthly for indepthreview of specific topics. These workshops provide an opportunity for more informalreview and discussion on topics including, but not limited to the following: Investment Strategies Vision Plan Updates Strategic Planning Bus Wraps/Advertising Proposed Operating and Capital Budgets Market Research16. Service Requests and Programmed Service Improvements: The PSTA website is utilizedto receive requests for new and improved transit services from passengers. Each request isreviewed by staff and a written or verbal response is provided to the passenger. The websitealso includes programmed service improvements, including those in the adopted ten-yearTransit Development Plan.17. Public Input: Each PSTA Board meeting includes an open forum where comments areprovided with respect to discussion topics not on the Board Agenda. Before the Board voteson any action item, public input is also solicited.18. Schedule Outlets: The PSTA Marketing Department serves 193 locations by providing routeschedules and system maps through the mail, and another 90 locations are directly served byMarketing Staff. These locations include hotels, motels, restaurants, governmental offices,private corporations, and tourist attractions.19. Bus Information: Each bus has interior ad cards that address topics such as passengerseating and assistance, fares, Employer’s Choice, Emergency Ride Home Program, serviceTindale-Oliver & Associates, Inc.September 20105-4Pinellas Suncoast Transit AuthorityTransit Development Plan
improvements, and PSTA Board meetings. Passengers are afforded the opportunity to usevarious PSTA services and participate in commuter programs.20. Customer Service: The PSTA information line receives more than 1,200 calls per dayMonday through Saturday, and more than 500 calls on Sundays and Holidays. Customerservice personnel staff offices at Park Street Terminal, Grand Central Station, and WilliamsPark where bus passes are sold, route and schedule information is available, and assistanceis provided for passenger questions and concerns.21. Community Programs: Staff participates in education programs, including new riderassistance for supported employment and social service programs.22. Bus Operations: Each bus operator receives customer service training and uses a formknown as “From the Driver Seat.” This provides an opportunity to document passengers’complaints, concerns, or requests, as well as issues that arise during daily service provision(e.g., proposed passenger amenities, damaged bus stops, additional areas of concern, etc.).Supervisors review these forms with an opportunity for further review, investigation, andaction.23. University of Tampa Class Marketing Project: During the 2010 spring semester, PSTAworked with two University of Tampa undergraduate classes: a public relations class and anadvertising class. Each class had a team of four to six students that created a public relationsor advertising campaign for PSTA. PSTA staff provided data and support to each teamthroughout the semester. The students performed primary and secondary research for theirprojects. Staff also attended their final presentations to provide feedback and comment.Tindale-Oliver & Associates, Inc.September 20105-5Pinellas Suncoast Transit AuthorityTransit Development Plan