DRAFT

EFFECTIVE FARE CHANGESThe following section provides a listing of the enhancements PSTA is undertaking to enhance the fareboxrecovery ratio.Fare increase: PSTA implemented a fare increase in October 2008, which helped increase thefare recovery ratio.Monitoring: PSTA continuously monitors its performance to determine whether adjustments needto be made. In October 2008, PSTA undertook a five percent reduction in service in order tostreamline operations. This streamlining helped increase the farebox recovery ratio.Public Input: PSTA continuously seeks input from the public. The input provides valuableinformation on how to make services more convenient and useful to patrons. By providing servicesthat better meet the needs of its customers, PSTA can increase ridership. Increasing ridership canincrease farebox recovery. PSTA has an open-door policy with regard to public input; publiccomments are always welcome.Paratransit: PSTA will continue to increase ridership by transitioning passengers from paratransitservice to fixed-route service. Marketing: PSTA’s vigorous marketing campaign, which includes television and printadvertisements, helps bring in additional passengers and revenue.Cost Containment: PSTA is continuing to working to limit expenses where possible, to helpincrease the farebox recovery ratio.Tindale-Oliver & Associates, Inc.Pinellas Suncoast Transit AuthoritySeptember 2010 E-3 Transit Development Plan