COMMISSION

Outreach: Hollister Hills SVRA interpretive staff attend close to 20 outreach events a
year ranging from local to regional and national events. Staff make on average of 11,000
contacts a year at these events. The outreach efforts highlight the recreation opportunities,
park resources, and management efforts of park resources. These efforts have increased
the park’s constituency and stakeholders in addition to establishing strong ties within the
community.
New Technologies: With technologies like virtual reality and the physical web, staff are
reaching park visitors with relevant information in new and fun ways. Virtual reality provides
an immersive park experience for people that may never visit the park. This technology can
be utilized in person or by providing 360 degree videos and photos on the park’s website
and social media sites. Furthermore, utilizing beacon technology and the internet allows
staff to provide visitors with site-specific information on mobile devices with a touch of a
button. These, along with other technologies, help the park remain relevant and connected
with visitors in real and meaningful ways.
Interpa-Quad: Hollister Hills SVRA does not have a permanent
visitor center, so engaging the riders in interpretive programs or
hands-on activities can be challenging. Interpretive staff came
up with a creative solution to deliver interpretive programs and
activities to this mobile audience.
Interpa-Quad began in 2010 as an activity table stationed at a
turnaround location. Interpreters found that no one was stopping,
so they investigated where people gathered and took breaks, like
campgrounds, overlooks, and trailheads. Often, regular vehicles
could not access these locations, so staff equipped an ATV with
a removable metal box and a rack. Interpreters scaled down
the size of the hands-on activities to fit in a banker’s box and packed it with informational
handouts, brochures, park maps, and hands-on activities that engage park visitors.
Interpreters then parked the Interpa-Quad at these gathering areas and riders were curious
and stopped. Interpretive staff found that this innovative method of bringing the visitor
center to the visitors was a fun way to meet them where they recreate.
Visitor Services Program
Hollister Hills SVRA visitor services program assists over 150,000 visitors a year and
patrols over 6,500 acres of parkland with sports utility vehicles, dirt bikes, ATVs, and ROVs.
The law enforcement staff consists of two supervisors and six rangers who promote a
family atmosphere and encourage rider safety.
2017 Program Report 201