COMMISSION

equipment and transport vehicles, and contributing $1.1 billion directly to the
California economy (Goldman G., Jackson T., Pradhan V. The Economic Impacts
of Off-Highway Vehicles on the State of California. Department of Agricultural and
Resource Economics, University of California (UC), Berkeley. 1993).
In 2010, a detailed OHV Economic Impact Study was conducted for Oceano Dunes
SVRA. That study found the overall economic impact of visitors to the Oceano
Dunes SVRA is estimated to be $160 million. (This total includes direct spending,
indirect spending, and induced spending.) Direct spending alone is estimated at $98
million. Also, the study reported that 67 percent of survey respondents indicated
they would no longer visit San Luis Obispo County if Oceano Dunes SVRA was not
in existence (Strategic Marketing Group, Oceano Dunes SVRA Economic Impact
Analysis Report 2010- 2011. 2012).
More recently, additional studies have explored OHV recreation trends in California:
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Sacramento State University – OHMVR Division 2012-2013 SVRA
Attendance Study. In addition to refining SVRA attendance data collection
methods and measures, the study provided some insight into SVRA visitor
behavior and demographics as demonstrated by these sample tables
from the 2012-2013 Attendance Study (CSUS. OHMVR Attendance Study.
2012-2013).
Miles Travelled to SVRAs in Study
Miles
Carnegie Clay Pit Heber Hollister Hungry Oceano Ocotillo Prairie
travelled
Dunes Hills Valley Dunes Wells City