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•§<br />

As a strategy to reach teens, the OHMVR Division<br />

has a partnership with the SportStars Magazine that<br />

is marketed to youth and their parents. The Division<br />

publishes a monthly article and ad. The topics of the<br />

articles include ATV safety and training, the career<br />

path of a young dirt biker to become an OHV law<br />

enforcement staff, and the success of two teens<br />

as hill climb champions. In addition to promoting<br />

visitation to the SVRAs, the ad includes the OHMVR<br />

Division’s web address and hyperlink in the online<br />

version for magazine subscribers to learn how to<br />

recreate safely and responsibly. With a distribution of 300,000 print copies to school<br />

libraries and other locations throughout California and an additional 150,000 online<br />

subscribers, SportStars Magazine is a valuable communication tool to reach youth<br />

using a nontraditional interpretive method that is accessible for teens.<br />

•§<br />

The OHMVR Division and SVRAs maintain active<br />

social media pages, such as Twitter, Facebook, and<br />

Instagram that inform visitors of upcoming events,<br />

conservation, and safety messaging.<br />

4.3 By 2012, increase availability of training classes addressing OHV<br />

safety and environmental stewardship at SVRAs and grant-funded<br />

areas.<br />

•§<br />

OHMVR Division environmental scientists and the OHMVR Division outreach and<br />

education staff attended the California Native Plant Society Conference in 2015,<br />

where participants were very receptive to learn about the OHMVR Division’s<br />

ecologically sound land management practices.<br />

•§<br />

Ocotillo Wells SVRA School Outreach Programs – Each year, the Ocotillo Wells<br />

SVRA interpretive staff take the desert to 32 regional elementary schools. Through<br />

these programs, over 1,000 third and fourth grade students have the opportunity to<br />

explore desert wildlife in an interactive and educational manner. From live animals to<br />

taxidermy mounts, from skulls and skins to animal scat, this Desert Biome program<br />

is a hit with students and teachers alike.<br />

•§<br />

Ocotillo Wells SVRA is developing partnerships with local universities with an<br />

emphasis on field research where students receive college credits for their work.<br />

This valuable data will be used as an adaptive management tool in ensuring<br />

resource sustainability.<br />

42<br />

California State Parks, Off-Highway Motor Vehicle Recreation Commission

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