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Whale Watching Worldwide

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Main species:<br />

Tourists:<br />

Small cetaceans:<br />

spinner dolphin, short‐finned pilot whale<br />

International N/A<br />

Domestic N/A<br />

Types of tours: Boat‐based, opportunistic (on dive trips)<br />

Average adult ticket price: N/A<br />

Estimated employment<br />

numbers:<br />

None<br />

Main wale watch season: Year‐round<br />

Acknowledgements:<br />

South Pacific Tourism Organisation, FSM Tourism Board and dive operators.<br />

References:<br />

Research for this country was taken from the Pacific Islands <strong>Whale</strong> Watch Tourism report undertaken by Economists at<br />

Large for IFAW. 2005 data from that report have been projected forward to 2008, where we assume continued low<br />

numbers of whale watching.<br />

Fiji<br />

Year Number of<br />

whale<br />

watchers<br />

AAGR Number of<br />

operators<br />

Direct<br />

expenditure<br />

Indirect<br />

expenditure<br />

Total<br />

expenditure<br />

1991 None N/A None None None None<br />

1994 None N/A None None None None<br />

1998 Minimal N/A ~1 Minimal Minimal Minimal<br />

2005 Minimal 0% Minimal Minimal Minimal Minimal<br />

2008 Minimal 0% 1 Minimal Minimal Minimal<br />

Capital City: Suva<br />

According to the South Pacific Tourism Organisation, Fiji has the<br />

most developed tourism market in the South Pacific. In 2004, the<br />

country attracted around 40% of the 1.1 million visitors to the South<br />

Pacific region 45 . In 2004, visitor arrivals were around 506,000 46 , just<br />

less than 550,000 in 2007, with projections for 2009 at 600,000 47 .<br />

However, the county’s whale watching industry is virtually non‐<br />

existent.<br />

There has in the past been an informal dolphin watching industry<br />

active in Fiji through the country’s 70+ dive operators, but reports<br />

indicate that this de facto industry now attracts only low numbers<br />

with occasional sightings of small cetaceans on dive trips. Dolphin sightings do not appear frequent enough<br />

to support anything other than a low‐scale, opportunistic industry and as a result there is currently no<br />

45<br />

Hopkins, R, ‘South Pacific – Facts and Figures of Tourism’, SPTO, accessed July, 2006, available online at<br />

http://www.stpo.org<br />

46<br />

ibid.<br />

47<br />

Tourism Fiji, ‘2009 Marketing Plan’, Executive Summary, accessed March 2009, available online at<br />

http://www.fijime.com<br />

179

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