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Whale Watching Worldwide

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South Island<br />

Year Number of<br />

whale<br />

watchers<br />

AAGR Number of<br />

operators<br />

Direct<br />

expenditure<br />

Indirect<br />

expenditure<br />

Total<br />

expenditure<br />

2004 307,532 N/A 55 $15,071,149 $48,100,948 $63,172,097<br />

2008 399,080 6.8% 52 $22,156,145 $30,080,775 $52,236,920<br />

Capital City: Wellington<br />

<strong>Whale</strong> Watch Locations:<br />

01: Kaikoura<br />

02: Akaroa<br />

03: Fiordland<br />

04: Marlborough Sounds<br />

05: Tasman Bay<br />

06: Westland<br />

The South Island of New Zealand supports the majority of whale<br />

watching opportunities in the country and boasts the internationally<br />

famous whale and dolphin watching locations at Kaikoura and<br />

Akaroa – an estimated 40% of total New Zealand whale watching trips occurred in these two well‐known<br />

whale watching destinations in 2008.<br />

Sperm whales and smaller cetaceans such as dusky dolphins and to a lesser extent Hector’s dolphins are the<br />

main species viewed in Kaikoura by the two boat and three aircraft operators based there. This is the only<br />

location in the country with dedicated cruises that target primarily large cetaceans (sperm whales), and it<br />

attracts a significant portion of the country’s whale watchers. It is also the only location in New Zealand<br />

where dedicated whale watching flights (fixed wing and helicopter) are undertaken.<br />

Akaroa, near Christchurch, has a large dolphin watching industry based on the Hector’s dolphin, one of the<br />

world’s smallest dolphins and endemic to New Zealand. The industry specialises in swim with dolphin<br />

experiences.<br />

The Fiordland region received close to 1 million visitors in 2007 59 with a key attraction for most being a<br />

cruise through the spectacular fiords. While there are few dedicated dolphin watching operations in<br />

Fiordland, the main cruise companies rely heavily on bottlenose dolphins as an important part of their<br />

marketing materials and the Department of Conservation reports that approximately ten marine mammal<br />

permits are issued for this region. Research for this report included an estimate of 180,000 opportunistic<br />

whale watchers in the Fiordland and Southland regions.<br />

Other cetacean watching locations around the South Island include the Marlborough Sounds, Tasman Bay<br />

and Westland.<br />

59 Ministry of Tourism, ‘New Zealand Regional Tourism Forecasts 2008‐2014: Fiordland RTO’, accessed November, 2008,<br />

available online at: http://www.trcnz.govt.nz/By‐Region/South‐Island/Fiordland‐RTO‐2008‐‐‐2014/<br />

189

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