Resource Book on Horticulture Nursery Management

Unit 7: Mass Production of Nursery Plants-2
Index
7.1 Introduction
7.2 Content
7.2.1 Demand and Supply Analysis of Nursery Plants
7.2.2 Mass Scale Plant Production of Fruit Plants
7.2.3 Mass Scale Plant Production of Vegetable Plants
7.2.4 Mass Scale Plant Production of Flower Plants
7.2.5 Branding and Marketing of Nursery Plants
7.3 Glossary
7.4 Points to Remember
7.5 Self Check Questions
7.6 Do It Yourself
7.1 Introduction
At present, there is an increasing need to supply planting materials of fruit trees,
vegetables and ornamentals. This is because it is very difficult for small and marginal
farmers to procure or produce the same locally or raise them on their own farms. In order
to meet present and future demand for planting material, there is a need to promote on
farm and community nurseries. Such nurseries can be owned and managed by individual
farmers, by self-help groups, by schools, by a range of other local institutions. They
provide income generating opportunities, act as models for further nursery development,
provide seedlings more cheaply to planters, and can raise the particular species that local
people are interested in.
At the end of this unit, you will be able to know and understand:
� Demand and supply pattern of the nursery plants.
� Mass scale production of mango, guava, grape, banana, coconut fruit planting
material.
� Mass scale production of vegetable seedlings in nursery.
� Mass scale production of flower crop seedlings like Chrysanthemum, Carnation,
Rose, Gladiolus, Jasmine, etc.
� Branding and marketing of nursery plants and seedling.
<strong>Resource</strong> <strong>Book</strong> on Horticulture Nursery Management : 134