Resource Book on Horticulture Nursery Management

6. Entrepreneurs take immediate feedback on performance and prefer prompt and
accurate data, irrespective of whether it is favorable or not.
7. Entrepreneurs are achievement-driven people who are optimistic even in unfamiliar
situations.
8. A successful entrepreneur has an open mind. If the situation demands, they do not
hesitate to change their decisions, but only after weighing its pros and cons.
9. Most successful entrepreneurs set goals for themselves and plan to achieve them in a
prescheduled time frame.
10. A successful entrepreneur can influence others and motivate them to think and act in
his way.
� Role of Nursery Entrepreneurship
The nursery enterprise helps in providing plants and planting material and related
processes that indirectly help the national economy. The nursery enterprise also assists in
gaining a more balanced financial development as the business flourishes both in urban
and rural sector. It reduces the migration of labor from rural to urban areas in search of
employment. It helps in empowering people by providing increased community
participation. Most importantly the nursery enterprise contributes to national economy by
providing employment opportunities for the skilled and unskilled workers.
� Type of Nursery Enterprises
Different types of nursery enterprise can provide avenues of employment and
availability of plants through sale. It includes the following types nursery based
enterprise:
1. Fruit Plants Nursery
2. Ornamental Plant Nursery
3. Flowering Forest Nursery
4. Vegetable Nursery
5. Medicinal and Aromatic Plants Nursery
6. Retail Nursery
7. Wholesale Nursery
8. Plant Library
9. Landscape Gardening Consultancy
10. Plant Tissue Culture Nursery
11. Secondary Hardening Nursery
1. Fruit Plants Nursery: The fruit plants nursery produces fruit plants and grafts of
improved varieties for plantation in different agro-climatic zones. They produce the
planting material of different varieties in different regions, as per demand. It
includes different fruit grafts and seedlings for sale as per demand and preference of
farmers.
2. Ornamental Plant Nursery: The ornamental plant nursery provides various plants
of aesthetic value for the urban dwellers, institutes and various establishments. The
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