Leticia Neria PhD thesis - Research@StAndrews:FullText ...

time: Regino Burrón and his demanding and eccentric wife Borola Burrón. 15 It was in
1948, while Vargas was working on Los Superlocos, that he created another comic
which would became the longest-running ever in Mexican comic book history. The hero
of the story was Regino Burrón and his family, and the publication was named ‘El
Señor Burrón, o vida de perro’. It changed its name in 1953 16 and became La Familia
Burrón -la serie más longeva, influyente y reconocida de la historieta Mexicana- 17
whose main characters were members of this lower class family. They included Regino
Burrón, a conservative-minded barber; his wife Borola, a housekeeper who constantly
tries to earn money and liberate herself from social oppression; and their children,
Reginito, Macuca, and later their adopted child, Foforito.
The comic became a success right away. The weekly publication run varied from
70,000 to 110,000 copies, 18 although the print run even reached half a million issues 19
15 Juan Manuel Aurrecochea Hernández. ‘Los Superlocos – Pepín’
[accessed 16 May 2011]
16 Aurrecochea Hernández,’ El Señor Burrón o vida de perro’
[accessed 16 May 2011]
17 Armando Bartra, ‘Debut, beneficio y despedida de una narrativa tumultaria. Piel de papel. Los pepines
en la educación sentimental del mexicano’, Revista de Estudios Latinoamericanos sobre la historieta, 2, 1
(2001), pp. 67-90.
18 Harold E. Hinds and Charles Tatum, ‘Images of Women in Mexican Comic Books’, Journal of Popular
Culture, 1,18 (1984), p. 154.
Image unavailable
due to copyright
restrictions
Image 3.2. ‘La Familia Burrón’. Gabriel Vargas, La
Familia Burrón (19 Decemeber 1980) (in colour)
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