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konkurentunarianoba. xarisxisa da proeqtis menejmenti

konkurentunarianoba. xarisxisa da proeqtis menejmenti

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xarisxis marTvis <strong>menejmenti</strong> warmoadgens organizaciis<br />

marTvis sistemis nawils, romlisTvisac upirates<br />

orientirs warmoadgens xarisxi _ klientebis molodinebisa<br />

<strong>da</strong> saWiroebebis <strong>da</strong>kmayofileba xarisxiani momsaxurebis<br />

uzrunvelyofiT. organizaciis marTvis sxva<strong>da</strong>sxva<br />

sistemebi erTiandeba xarisxis marTvis sistemebTan <strong>da</strong><br />

yalibdeba erTiani unificirebuli marTvis sistema, romelic<br />

mimarTulia efeqtiani <strong>da</strong>gegmarebis, resursebis efeqtiani<br />

ganawilebis, urTierTSemavsebeli miznebis Camoyalibebisa<br />

<strong>da</strong> momsaxurebis xarisxi uzrunvelyofisaken.<br />

xarisxis <strong>menejmenti</strong>s principebi<br />

organizaciis warmatebuli fuqncionireba moiTxovs<br />

organziaciis marTvas sistematiuri <strong>da</strong> mkveTrad gansazRvruli<br />

formiT.<br />

1. organizacia fokusirebulia klientze _ organizaciis<br />

efeqtiani fuqncionireba mis momxmarebelzea <strong>da</strong>mokidebuli.<br />

Sesabamisad warmatebuli organizacia yovel-<br />

Tvis iTvaliswinebs klientis mimdinare <strong>da</strong> momaval saWiroebebs.<br />

cdilobs <strong>da</strong>akmayofilos misi moTxovnebi <strong>da</strong><br />

ga<strong>da</strong>aWarbos maT molodins.<br />

2. <strong>menejmenti</strong> _ samenejmento rgoli ayalibebs<br />

organizaciis erTian mizans, organizaciis mimarTulebas<br />

<strong>da</strong> organizaciis Si<strong>da</strong> garemos, romelic uzrunvelyofs<br />

a<strong>da</strong>mianuri resursis optimalur <strong>da</strong> efeqtian CarTulobas<br />

samuSao procesSi organizaciis saerTo miznebis misa-<br />

Rwevad.<br />

3. a<strong>da</strong>mianuri resursi _ organizaciis ierarqiuli<br />

sistemis nebismieri rgolis TanamSromeli kompaniis<br />

yvelaze mniSvnelovani resursi <strong>da</strong> mTavari instrumentia.<br />

4. procesualuri midgoma _ organizaciis sasurveli<br />

Sedegis miiRweva ufro efeqtianad, rodesac Sesabamisi<br />

resursebi ganixileba ara cakleulad, aramed imarTeba<br />

rogorc procesi.<br />

105

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