konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
konkurentunarianoba. xarisxisa da proeqtis menejmenti
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ga<strong>da</strong>wyvitos ama Tu im bazarze mTeli saqmianobis bedi.<br />
saqonlis moZraobis marTva, marketinguli saqmianobis<br />
mniSvnelovani mimarTulebaa, es aris firmis konkurentuli<br />
upiratesobis marTvis xerxi <strong>da</strong> saboloo momxmareblebisaTvis<br />
saqonelze mimzidvelobis amaRleba.<br />
firmis funqcionirebaSi gansakuTrebuli adgili<br />
uWiravs marketingul lojistikas. Siga lojistikas<br />
miekuTvneba: warmoebis faqtorebis miReba, <strong>da</strong>sawyobeba <strong>da</strong><br />
gamoyeneba. marketingis kompetenciis sferos miekuTvneba:<br />
_ gare lojistika _ esaa marketingis marTvis etapi<br />
<strong>da</strong>kavSirebuli <strong>da</strong>grovebasTan, <strong>da</strong>sawyobebasa <strong>da</strong> transportirebasTan<br />
mza produqciisa mwarmoebli<strong>da</strong>n momxmareblamde.<br />
gare lojistikas miekuTvneba: mza produqciis<br />
Senaxva SekveTebis, miReba <strong>da</strong> <strong>da</strong>muSaveba, miwodebaTa<br />
gegmis Sedgena, produqciis momxmareblamde an<br />
Suamavlebamde (distributorebamde) miwodeba.<br />
_ marketinguli kvlevebi <strong>da</strong> gayidvebi _ mniSvnelovani<br />
etapia marketingisa, romelic mdgomareobs momxmarebelTa<br />
SekveTebis Sesaxeb informaciis mokrebaSi <strong>da</strong><br />
maTi <strong>da</strong>rwmunebaSi mocemuli markis saqonlis SeZenaze.<br />
marketinguli kvlevis elementebsa <strong>da</strong> gayidvebis<br />
elementebs miekuTvneba: bazris gamokvleva, reklama,<br />
gasaRebis stimulirebis sxva<strong>da</strong>sxva xerxebi, faswarmoqmna,<br />
molaparakebebis warmarTva, piradi gayidvebi, sxva<br />
saqmianoba.<br />
_ servisuli momsaxureba _ marketingis marTvis<br />
etapi, romelic <strong>da</strong>kavSirebulia momsaxurebis gawevaze,<br />
rac zrdis an mxars uWers saqonlis mimzidvelobas.<br />
servisuli momsaxurebis elementebia <strong>da</strong>nadgarebis<br />
<strong>da</strong>yeneba, sagarantio <strong>da</strong> garantiis Semdgomi remonti,<br />
saqonlis gamoyenebis swavleba, saTa<strong>da</strong>rigo nawilebis<br />
miwodeba, momxmarebelTa moTxovnebis Sesabamisad<br />
saqonlis <strong>da</strong> firmis SesaZleblobebis modernizeba, sxva<br />
saqmianoba.<br />
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